What’s your state’s favorite cocktail? This map will tell you

Some people may prefer a cold beer, but there are plenty of people who like to wind down with a cocktail at the end of a long day. Drinks are falling out of fashion and going out of fashion – the espresso martini, for example, has had a renaissance in the age of the pandemic despite being a decidedly 20th century drink – but you’re you ever wonder what cocktail is preferred by your state or what someone in New York might order that someone in North Dakota might not? Well, there’s a card for that.

TOP Agency, a marketing agency that provides business, consumer and marketing insights, wanted to learn more about favorite cocktails across the country. “Cocktails have always been popular, but after two years of lockdown, it looks like Americans are enjoying them even more,” TOP Agency says, citing happy hour visits are up 54% from figures in before the pandemic.

To find out which drinks are number one in each state, the TOP Agency team analyzed digital commerce trends in 2022, used GPS bar tracking data and surveyed 1,000 people to find out how often they visit bars. . They pooled all this data to discover the most popular cocktails in the United States

Overall, there was a very clear winner. If there was an award for the most popular cocktail in the United States, this drink would win without any competition, and it’s really no shocker what it is.

“The margarita has proven to be the favorite cocktail overall,” says TOP, “with 22 states claiming it as their most favorite.” It makes sense because, well, a margarita is a margarita — you can’t really go wrong with tequila, lime juice, orange liqueur, and salt on the rim.

The second most popular cocktail across the country is the piña colada with 10 states naming it their favorite, and the Martini coming in third place. Other drinks that made the list of favorites in at least one state included Bloody Mary, Old Fashioned, and Cosmopolitan.

The agency also looked at which states visit bars more often than others, and the top five states with the most bar visits per 100,000 population are North Dakota, Nevada, Wyoming, Arizona and Colorado. (No Wisconsin?) The states that visit the bar the least often, according to data from TOP, are Mississippi, Arkansas, Alabama, Vermont and Kentucky.

To be honest, we’re just confused that the margarita didn’t take all 50 states. But, you can’t take the taste into account!

To discover more interesting results, you can consult the complete report on TOP Agency.

Comments are closed.