Web 3.0 is your new marketing vertical, not just a PR gimmick

“Let’s do something in the metaverse.”
“Should we contact Facebook to do something in the metaverse?
“Metaverse is all about fashion. We’ll do something when it’s needed.”

“Something in the Metaverse” is more frustrating to hear than vintage
“Mazza Nahi Aa Raha”. We have to stop somewhere.

Stop treating Metaverse, NFT, Blockchain or Web 3.0 as your next PR gimmick. Sure, it’ll surface in an online post or two for a few hours, but don’t expect more than that. It’s time to embrace Web 3.0 as your next marketing vertical. And no, it’s not too early.

Do you remember the digital scene in the early 2000s? How most of the CMOs, CCOs, CEOs and their battalion ignored him and treated him like an unwanted child. Cut to 2022, the unwanted child is now the environment. You or brands cannot function without it. Five years later, you don’t want to talk about missing the bus anymore. And this time, he won’t be driving at 10 km/h. Your brand will become Benjamin Button.

Web 3.0 isn’t about breaking out an NFT, opening the world’s first public restroom in Decentraland, or going to a concert just to force your muscles to groove because “Oh, that’s so cool!”. Maybe suitable for some LinkedIn comments, even better as an icebreaker in a pub, but terrible for creating impact beyond 5 seconds.

But it can be a game-changer for your brand if you change your organizational structure, deploy the right resources, and most importantly, don’t try to be cynical. It will change the perception of your brand and become a cash cow if done right. More intermediaries
or the monopoly of web 2.0 players.

The big question is, “How do we do this?”

It is not a presentation but a journey. Here are some beginnings of travel for you.

1. It’s a new marketing vertical. Get it tattooed. The change in mentality matters the most.
2. Hire someone who understands this space better than you do. Very important to put them on the same base as your “Digital Head”, if not above.
3. Ditch instant gratification. If you help the ecosystem grow, you will grow. Focus on building loyal communities by empowering your consumers. Let them choose what they want to see and share with you.
4. Be consistent. It doesn’t all have to be a massive ad campaign. Start with smart contracts. Maybe MOGO to NFT, follow your office to Decentraland, gradually move your ORM, start taking interviews, create industry tours for colleges, test new samples before they hit shelves , talk directly to your customers, and explore decentralized peer-to-peer technology.
5. Drop a premium NFT twice a quarter to get more traction.
6. Explore partnerships with other brands to develop the ecosystem.

Start with these basics. It will put you on the podium, to say the least.

Or you can ignore what was said above. Make yourself comfortable now.

And pretty uncomfortable in 2025, chasing after your unstoppable customers on your horse cart.

Disclaimer: The opinions expressed here are solely those of the author and in no way represent the opinions of exchange4media.com

Read more news at (marketing news, latest marketing news, internet marketing, marketing india, digital marketing india, media marketing india, advertising news)

For more updates, be social connected with us on
Instagram, LinkedIn,
TwitterFacebook & Youtube

Comments are closed.