Vendasta acquires MatchCraft, leader in search, display and social advertising technologies

Agreement unites leading adtech platform with Vendasta’s robust martech platform and product marketplace

Vendasta acquires MatchCraft

A match made in heaven

A match made in heaven

Saskatoon, Sask., January 11, 2022 (GLOBE NEWSWIRE) – Vendasta today announced that it has acquired MatchCraft from Advance Local. MatchCraft is a leading global software company specializing in search, display and social media advertising solutions for digital marketing agencies and resellers serving large-scale small and medium-sized businesses (SMEs).

Combining MatchCraft’s technology, including its flagship AdVantage ™ platform, with Vendasta’s end-to-end platform will expand new offerings to customers of every business. Using complementary technology, Channel Partners can manage thousands of search engine marketing, display and social media advertising campaigns effectively and efficiently while using Vendasta’s platform tools. designed to market, sell, invoice, execute and deliver essential solutions for SMEs. clients.

“MatchCraft and Vendasta are long time friends, and we are lucky to see them join the Vendasta team,” said Brendan King, CEO of Vendasta. “This partnership will bring MatchCraft’s enterprise-grade technology to all of our channel partners, enabling them to have a superior technology stack previously only available to enterprise-grade organizations. We know MatchCraft is exceeding expectations and we hear it from many of their partners, who are also our partners.

“Having worked closely with Vendasta for many years, it is evident that their drive to enable local businesses to succeed is closely aligned with MatchCraft’s values ​​and mission,” said Sandy Lohr, CEO of MatchCraft. “We have found a great new home in Vendasta, one that will allow us to continue to focus on innovation, market integrity and solutions that drive growth. “

Founded in 1998, MatchCraft provides cutting-edge technology to partners based in 22 countries who run campaigns in more than 20 languages ​​and dialects around the world.

MatchCraft will continue to serve existing and future partners as it does today, with valuable integration and connectivity opportunities expected in 2022.

The agreement marks an acceleration in the strategic growth plans of both companies, which aim to improve and expand technology offerings for the benefit of partners and their SME customers around the world. The addition of advertising technology to Vendasta’s portfolio of offerings enables channel partners to use a unified system to help SMB customers develop customer interest, brand awareness, connections, fun and loyalty.

Last month, Vendasta acquired CalendarHero, expanding its owned and operated solutions to include a leading AI-powered scheduling solution.

Terms of the transaction were not disclosed.

About Vendasta
At Vendasta, our main goal is to stimulate local economies by democratizing technology for small and medium enterprises (SMEs). We achieve this by providing a solid platform for local experts around the world, our distribution partners. Partners use Vendasta technology to advertise, market, sell, invoice, execute and deliver digital solutions to SMB customers. Our end-to-end platform and marketplace are tightly integrated into an operating system provided to SMBs, providing single sign-on to their digital products and analytics. Vendasta serves more than 60,000 distribution partners, who in turn work with more than 5.5 million SMEs worldwide. Sign up for free and explore Vendasta at

About MatchCraft
MatchCraft provides a premier marketing platform that enables businesses to successfully sell and manage search, display, and social campaigns for their advertisers. Unlike other marketing technology platforms, MatchCraft’s AdVantageTM platform helps organizations effectively manage campaigns of all sizes, empowering customers to deliver results to their advertisers. MatchCraft’s sophisticated real-time auction algorithms and a team of digital marketing enthusiasts work tirelessly to deliver exceptional ROI to merchants around the world. MatchCraft is a fully remote business with team members in the United States, Europe, Mexico, and India. For digital marketing information, tips, and to stay on top of product deployments, follow MatchCraft on Facebook, MatchCraft on Twitter, MatchCraft on LinkedIn, or visit

About Advance Local
Advance Local, one of the largest media groups in the United States, operates leading news and information companies in more than 20 cities, reaching over 50 million people each month through its quality journalism and its community involvement. The company’s mission is to strengthen and empower the communities it serves.
Local Advance media groups include MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group; Headline Studio, a content marketing agency; Advance 360, a marketing agency specializing in the education, health and travel sectors; and ZeroSum, a software, marketing and data science leader focused solely on the automotive industry. Visit Advance Local at


CONTACT: Dani Wawryk Vendasta 306-371-4999 [email protected]

Comments are closed.