Vedantu launches a new campaign with Aamir Khan to launch its Ai-LIVE technology
Edtech company Vedantu has launched an innovative brand campaign to launch its Ai-LIVE (Augmented Interactive) technology, featuring Bollywood star Aamir Khan. The campaign creates a unique narrative about Ai-Live being EdTech’s next big thing that will democratize education for millions of students by making quality education accessible and affordable. The visually stunning campaign debuted at TATA IPL 2022. In the campaign, Khan compares Ai-Live technology to some of the greatest innovations in history and the impact they have had on people’s lives. . For example, in one of the movies, he goes on to say that just as the internet changed the way people lived, Vedantu’s Ai-Live will change the way India learns.
The commercials series is conceptualized by Vedantu’s in-house branding team and Native Films as their production house.
Speaking about the campaign, Nikhil Rungta, Chief Growth Officer, Vedantu said: “Vedantu has always been student first and has created products that will help provide quality education and access to the best teachers to every student across India. The goal of our latest campaign is to show how every child can now learn from the most inspiring master teachers and the best live interactive features such as real-time doubt solving, quizzes, leaderboards and many more at an extremely affordable price. of only Rs5000 per year. We believe this will be an important step in bridging the learning gap and creating impact at scale. »
Through the Ai LIVE initiative, every child can access best-in-class live and interactive features including quizzes, leaderboards, live nudges and milestones with 100% real-time doubt resolution at a disruptive price starting from INR 5,000 per year. .
Here is the TVC:
The campaign will be broadcast on all platforms such as digital, social media platforms and TV. To create national awareness and high octane visibility for the new campaign, the films will be released on the following platforms in 5 languages – Hindi, Kannada, Tamil, Malayalam and Telugu.
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