TVS Raider awards digital media mandate to Kinnect
Digital agency Kinnect was awarded the digital mandate for TVS Raider, manufactured by TVS Motor Company. This victory comes at the head of the agency’s remarkable work on TVS Motor’s flagship brands, including TVS StaR City +, TVS Sport and TVS Jupiter.
Kinnect will be responsible for driving and delivering the brand’s overall social media campaigns. The mandate includes creative strategy and execution, social media management and online reputation management. The agency will plan and execute performance driven media campaigns for the brand across all channels.
Two-wheeler manufacturer TVS Motor Company is steeped in innovation and offers cutting-edge products. The distinct sporty styling of its new TVS Raider launch, best-in-class performance and advanced high-tech features have solidified the brand’s DNA among Gen Z and Millennial riders.
Aniruddha Haldar, Senior Vice President (Marketing), Commuters, Corporate Brand and Dealer Transformation, TVS Motor Company, said, “TVS Raider is aimed at digital-native consumers and therefore this will be a premier brand. digital. We intend to build strong relationships with our clients by leveraging digital and social platforms and Kinnect will champion this effort with their deep understanding of the medium and our brand. TVS Raider is redefining the benchmarks for the category in terms of engagement and buzz and we’re confident the momentum will continue to grow.
Chandni Shah, COO at Kinnect, added: “Over the past year, TVS Motors and Kinnect have shared a great partnership. With customer car purchasing decisions now increasingly influenced by digital media, we want to facilitate an experiential customer journey that maps and monitors digital touchpoints with customers, from interest to purchase. final. With TVS Raider invested heavily in digital communications, we feel even more responsible and focused on doing cutting-edge work and satisfying its consumers, dealer partners and the automotive segment with memorable brand campaigns. .