The total collapse of Jewish and Israeli public relations – Opinion

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Since the start of my rabbinical career, I have focused heavily on public relations and spreading the Jewish message to the world. I have been accused of being hungry for publicity and superficiality. But I knew that the one area where we Jews failed so significantly was public relations. And this has been true throughout the centuries. Only one nation has ever been accused of killing God: the Jews. And our failure to respond properly to such a heinous accusation – how can anyone assassinate an infinitely powerful being – has caused centuries of devastation for our people. Then they accused us of being vampires, of having murdered Christian children to suck their blood. No other nation has faced blood-like libel, which has led to the spillage of countless amounts of Jewish blood. Now Israel is fighting a genocidal foe Hamas, a bloodthirsty death cult with a genocidal charter calling for extermination of Jews wherever they are found, including the United States, Europe and Australia. Hamas aids and encourages the honor killings of Palestinian women whose only crime is having a boyfriend. They are slaughtering LGBT Palestinians. They are ruthless and brutal to the Palestinian population at large, depriving them of international funds sent to give them a better life and using those funds instead to fire rockets at Jews, to assassinate as many as possible. the choice here between good and evil would be austere and direct, and the world would be on Israel’s side. But precisely the opposite has happened, as Israel is now described as trying to “erase” the Palestinian people.
TAKE the example of Mohamed Hadid, the multimillionaire father of models Bella and Gigi Hadid, who all vilify Israel brilliantly to their tens of millions of Instagram followers. Last week he actually wrote, “No one should be allowed to wipe out a race … you can’t close your eyes … And the rest of the world has been silent …” It’s blood libel ultimate, wrongly accusing Israel, the only free society in the Middle East, of genocide. Hadid shockingly compares the Holocaust of six million Jews to Israel’s struggle against Hamas rockets to murder children. It takes incredible daring to accuse the Jews of perpetrating a Holocaust of the Palestinians. This anti-Semitic slander against the Jewish people should be rejected by all who value truth and human rights.

Instead, blood libel spreads, and his daughters, Bella and Gigi, joined by singer Dua Lipa – who is supposed to be dating their brother – have become an ungodly trinity of Hamas It-girls, who have signed up. in outright demonization of Israel and speaking to their nearly one hundred million followers on social media, they vilified the Jewish state with devouring hatred and blamed Israel – a nation built largely by Holocaust survivors – ethnic cleansing, even as Israel’s Jews descend from refugees savagely driven from all Arab countries. They condemn Israel for the military checkpoints that were erected only after 700 innocent Israeli Jews and Arabs were torn to pieces by suicide bombers in buses and cafes, many of which were dispatched by Hamas. They call Israel an apartheid state, even though it is the only country in the history of the world to transport Africans by air to freedom and to set the standard for multiracial and multicultural coexistence, with millions of people. Christians, Muslims and Jews – black and white – alive. side by side as doctors, teachers and soldiers.
THEIR IS malicious ignorance. If Bella, Gigi, and Dua care about the Palestinians, they would condemn Hamas, a bloodthirsty death cult whose brutality against women and tolerance for honor killings of Palestinian girls is an abomination. They would demand that Hamas stop using Palestinian children as human shields for military stocks and rocket launching pads, stop its regular killings of LGBT Palestinians, and reverse its denial of the Palestinian people’s right to vote, after fourteen years of ‘autocracy. But these demands do not fit into a campaign which consists solely of hating and defaming Jews. Worse yet, by defending Hamas terrorists, Bella, Gigi and Dua are apologizing for the genocidal aspirations of Hamas, whose charter calls for murder of Jews “wherever they are”. Hamas is looking for nothing less than a second holocaust: 3,500 rockets filled with shells should be more than enough to prove they think so. Americans are used to seeing superficial celebrities peddle scams like the 2017 Frye Festival, as Bella and Gigi infamously did, or bother with their political ignorance. But serving as apologists for genocidal terrorists takes celebrity debasement to a whole new level. But that’s my whole point. The Jewish state is the only nation on earth whose genocidal murderers it is acceptable to falsely slander, even as Israel is by far the fairest nation in the entire Middle East and one of the most humane in the world. .
Why is this happening? It’s easy to just blame anti-Semitism, and that’s without a doubt a big part of it. But the truth is, we Jews never believed in the importance of public relations and spreading the truth of our message. While Hamas arguably has hundreds of famous social media influencers – with hundreds of thousands, if not millions of followers peddling their lies – Israel hardly has any. involved in Hollywood, which lacks substance. But see where we are now – where even Gal Gadot, the world’s most famous Israeli actor, will write on Instagram about how his family is under attack and suffering but still won’t come out with a full-fledged defense of Israel as a fair democracy. fighting a terrorist tyranny And then there’s the fact that for four years the figures of the Trump administration have been so effective in defending Israel – from Mike Pence to Mike Pompeo to David Friedman to Nikki Haley to Jared Kushner to Ivanka Trump to Jason Greenblatt and more – that we in the Jewish community are lazy to do it ourselves. Now that they are not in power, Israel is vilified in the media with few people defending it. If we are to win this PR battle, we, the Jewish community, must make public relations a priority. We need to convince famous influencers to do justice to our cause. We must learn to master the levers of television, opinion pieces, radio broadcasting and social media – not to manipulate the truth, God forbid, but to establish the truth: that Israel and the Jewish people are a moral and just light to the nation, and that Hamas and other Islamist terrorists are a cancer to freedom and a threat to the entire civilized world.



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