The Halo Series Premiere Is The Biggest Ever For Paramount+
Halo, the TV adaptation of the popular Microsoft franchise, set a record for Paramount+ by becoming the streaming service’s most-watched premiere.
The show’s premiere knocked 1883 out of the top spot, which isn’t a big feat considering the series is a prequel to the rather popular show Yellowstone. Both shows were heavily marketed, and although 1883 was associated with Yellowstone, the Halo campaign served a dual target for both a gaming fan base that has grown over 20+ years and those who love the shows of science fiction.
Add to the fact that Paramount worked with MTV, CBS, Comedy Central, BET and Paramount Network to help engage target audiences and it didn’t hurt that the ad campaign kicked off with a drop Halo trailer. during the AFC Championship match where 48 million people viewed the trailer that day.
As for viewing figures, according to Deadline Halo figures weren’t provided, but Paramount+’s 1883 debut had 4.9 million viewers after it premiered behind Yellowstone, so we know that the numbers are higher than 1883. When Nielsen’s streaming rankings for the week come, a better idea of Halo’s performance will be fully known.
Halo premiered on March 24 and was originally in development for Showtime in partnership with Xbox Entertainment Studios. Halo: The TV Series was announced during Microsoft’s Xbox One reveal in May 2013 and was in development for both the cable channel and the company’s Xbox One console. Production on the show finally began in 2019. The series, which has been renewed for a second season, is produced by Showtime, 343 Industries and Steven Spielberg’s Amblin Television in association with One Big Picture and Chapter Eleven.