Sparkling Yerba Mate CLEAN Cause and Grammy Award Winning
Austin, Texas, Sept. 07, 2022 (GLOBE NEWSWIRE) — CLEAN Cause, the Austin-based sparkling Yerba Mate beverage company, today announced an exclusive collection of cans in honor of National Recovery Month. Available for purchase from Wednesday, September 7eCLEAN Cause will launch 1,200 limited-edition cherry-lime flavored cans with an exclusive label designed by the brand’s creative director, Grammy-winning singer/songwriter Ben Haggerty, better known as “Macklemore.” , with 100% of profits donated to recovery housing grants.
The exclusive cherry design is inspired by Macklemore’s golf and lifestyle brand, Bogey Boys, and the singer’s personal recovery journey. Earlier this year, CLEAN Cause named Macklemore as the brand’s first-ever creative director and celebrity investor to bring inspired vision to the brand’s mission. The partnership brought together CLEAN Cause, a beverage company whose mission is to support people in recovery, and Macklemore, who has long championed the power of recovery and is outspoken about his struggles with addiction. CLEAN Cause donates 50% of its net profits (or 5% of its net income, whichever is greater) to fund salvage housing grants.
“I am thrilled to put these cans out into the world! The exclusive cherry artwork for this box was inspired by my personal recovery journey and my recovery community in Seattle. It’s my house. This is where I got sober. And that’s what keeps me going one day at a time,” says Macklemore.
As creative director and investor, Macklemore continues to bring inspired vision to the brand by providing art direction, digital editorial content and music. For her first project in this role, Macklemore worked with CLEAN Cause to produce a series, “CLEAN Cause: Drink to This” that allowed individuals to share their stories of recovery in a new way. As a result of this program, CLEAN Cause and Macklemore launched a “Scan to Win” initiative for consumers offering a chance to win the ultimate flight to a Macklemore show.
The CLEAN Cause product line consists of eight amazing-tasting, USDA-certified organic yerba mate sparkling beverages that come in low-sugar and sugar-free options, with 160mg of organic ‘best caffeine’ . By purchasing a can of CLEAN Cause, consumers can directly help individuals recover from alcohol and drug addiction. To date, CLEAN Cause has awarded over 3,415 salvage housing grants representing over $1,651,094 in communities across the country.
CLEAN Cause is available nationwide at Whole Foods, Kroger, Natural Grocer, and many other major retailers, and can be found online at Amazon.com, HEB.com, Instacart.com, and CLEANCause.com.
For more information about CLEAN Cause and to purchase an exclusive box of Cherry Limes, visit www.cleancause.com.
entertainment marketing agency FlyteVu.com managed and executed this program.
About OWN Cause:
CLEAN Cause Sparkling Yerba Mate helps people recover from alcohol and drug addiction. CLEAN Cause’s business model and commitment to fund salvage housing scholarships with 50% of net profits (or 5% of net revenues, whichever is greater) has resulted in over 3,415 scholarships being awarded. sober living studies worth more than $1,651,094. The CLEAN Cause line of products consists of eight amazing-tasting fizzy, USDA-certified organic yerba mate drinks available in low-sugar and sugar-free options. Each 16 ounce can contains 160mg of organic caffeine to fuel your daily passions while helping people recover from alcohol and drug addiction. CLEAN Cause’s 40+ employees are dedicated to building a brand that empowers consumers to leverage their purchases to help people recover from drug and alcohol addiction with better access to modest accommodation.
Multi-platinum and GRAMMY® award-winning artist Macklemore has made history with a combination of commercial success, critical acclaim and international appeal, with a total of 12.8 BILLION COMBINED STREAMS to date , Macklemore is one of the most successful independent artists of the 21st century. “GEMINI,” Macklemore’s first solo effort in 12 years, was released in 2017 and debuted at number two on the Billboard Top 200 chart and number one on the charts for rap, R&B/hip-hop and independent albums, with albums certified platinum. singles, “Glorious” (with Skylar Grey), “Good Old Days” (with Kesha) and “Marmalade” (with Lil Yachty). ‘GEMINI’ followed two releases with producer Ryan Lewis: the multiple GRAMMY award-winning and multi-platinum album, ‘The Heist’ (which spawned two No. 1 singles, the Diamond-certified ‘Thrift Shop’ and the multi-platinum “Can’t Hold Us”) and the 2016 release “This Unruly Mess I’ve Made”, which featured the Platinum-certified single “Downtown”. Collectively, Macklemore’s music videos have had over 3 BILLION views and he is one of only two rappers to have a single certified Diamond (“Thrift Shop”). A lifelong Seattle resident, Macklemore has always believed in using his platform, resources, and creative pursuits to impact racial and social justice issues. Macklemore is co-founder of The Residency, a hip hop and youth development program that has become one of the main opportunities for aspiring young artists in the area. Drawing on her personal battles with drugs and alcohol, Macklemore has consistently used her art and platform to raise awareness of addiction and recovery issues. In 2016, he was featured in an MTV special with President Obama on the opioid epidemic in America and was the first non-administrative official to participate in the weekly presidential address. In 2021, Macklemore launched Bogey Boys, a golf apparel and lifestyle brand that has taken off quickly and is making waves in the golf and fashion worlds. In September 2021, Macklemore launched the Bogey Boys Flagship with the Goose Magees Vintage Mall on Capitol Hill in Seattle. He is a co-owner of the Seattle Sounders of Major League Soccer and the Seattle Kraken of the National Hockey League. He currently sits on the board of directors of MusiCares, The Residency and The Underground Museum in Los Angeles. 2022 has seen Macklemore release two singles so far, the deeply faith-based ‘CHANT’ Ft Tones and I, and more recently, the upbeat indie-pop infused ‘Maniac’ Ft. Winder. Macklemore is currently on a North American tour of arenas and stadiums with Imagine Dragons.