South Carolina-Based Fuel Travel Announces Rebranding of Marketing Services to Stand-Alone Company | national news
MYRTLE BEACH, South Carolina, June 11, 2021 / PRNewswire / – Fuel Travel today announced that the company, which has traditionally provided both customer-facing software solutions and marketing services, has officially transformed its marketing services division into a stand-alone entity renamed TravelBoom Marketing, an identity intended to better reflect the full range of marketing services it offers. The Fuel Travel brand will continue to offer software solutions to the travel industry, including its booking engine, CRM and marketing automation, and white label mobile app and digital key.
The rebranding has become necessary as Fuel’s software customer base has grown and the need for more specific and specialized offers on the marketing services side has arisen. TravelBoom’s marketing services were first offered to the travel and hospitality industries in 1996 and since its inception it has focused and fulfilled its mission of developing and executing marketing solutions based on the data that drives direct bookings and growth for its customers. The new TravelBoom will offer expanded marketing services to include branding, creative strategy, website design and development, search engine marketing, content marketing, paid media planning and buying, research, reputation management, social media, technology integration, email / CRM marketing, database management and advanced analytics.
Fuel Travel’s popular hotel marketing podcast and its shift from travel sentiment research to the new TravelBoom brand and all episodes and search results will be available on TravelBoom’s website located at www.travelboommarketing.com. In addition, the founder of Fuel Travel Scott Brandon will become CEO of TravelBoom Marketing and former COO David day, will become president of Fuel Travel.
“We have seen phenomenal growth in demand for our software and marketing services,” said Scott Brandon, CEO of TravelBoom. “Over the past few years, it has become clear that selling software solutions and marketing services under a single brand creates some confusion among our customers and prospects and, therefore, we believe that the time has come to separate the companies to clarify and focus our growth objectives. “
Potential and existing TravelBoom customers will enjoy a modern new look across all communication channels, anchored by a newly designed website with improved user experience at www.travelboommarketing.com.
About TravelBoom Marketing
TravelBoom specializes in the development and execution of personalized, data-driven marketing solutions that drive direct bookings and growth for its customers. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to discover insights and develop strategies that dramatically improve our customers’ bottom lines and reduce dependence on third-party channels. TravelBoom also hosts the world’s # 1 ranked hotel marketing podcast and its Quarterly Traveler Sentiment Survey, both available at www.travelboommarketing.com.
About fuel trips
As a leading provider of advanced software solutions for the hospitality industry, Fuel helps independent hotels, resorts, condotels and management groups to maximize market share and profitability. This is achieved by providing a comprehensive suite of software solutions including: fuel booking engine, marketing automation and CRM powered by fuel AI, fuel mobile app and digital key and the Fuel gauge analysis dashboard. These solutions help properties increase profitability through efficiency gains, increased conversion rates and cost reductions. www.fueltravel.com
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SOURCE TravelBoom Marketing