SodaStream Canada Appoints Edelman as Reference Agency
TORONTO – SodaStream, which makes sparkling water makers, turned its Canadian public relations firm to Edelman following project work earlier this year.
SodaStream Canada, part of PepsiCo, has officially named Edelman its Canadian PR and influencer marketing agency, joining a list of agencies already working for the brand.
SodaStream simultaneously named The Garden its benchmark strategic and creative agency. They both join OMD, which manages media strategy and purchasing for SodaStream, and Praxis, which manages the brand’s social media community.
Edelman’s relationship with SodaStream Canada began earlier this year when the agency, along with The Garden, helped launch the collaboration between SodaStream and sparkling water brand bubly, which makes flavor drops. The campaign featured Canadian singer Michael Buble.
“We’re looking for partners who think creatively and help us drive innovation in our category,” said Kyle Millar, Marketing Director, SodaStream Canada. “After working with The Garden and Edelman this year, it couldn’t be clearer that they are the right partners to add to our marketing and communications bench. Together, we are thrilled to continue to tap into the love for our brand and take it to the next level. ”