Small Agency Conference and Awards Recap and Acceptance Videos
Arboleda is stepping down as Creative Director at Casanova McCann / LA, where his clients included Chevrolet, Nestlé and the New York Lottery. The highly decorated designer is originally from Colombia, where he worked in the country’s top creative stores including DDB and Mullen Lowe SSP3. He has won over 100 advertising awards and was named best creative director in Latin America by the Art Directors Club.
Cunha, originally from Brazil, is stepping down as Associate Creative Director at DDB Chicago, where he worked on Miller Lite. Prior to that he worked at Digitas North America / Chicago on the KitchenAid business, and in his home country he worked in top NBS / Dentsu Aegis Network and DM9DDB agencies. He’s won eight Cannes Lions, his last two at the festival this year, for Miller Lite.
“Advertising is easy, good advertising is quite difficult; Guiga and I are taking the more difficult path, ”Arboleda said in a statement. “We believe creativity is the beating heart of this industry and, as a Brazilian and Colombian team, we are delighted to bring a new perspective to work.”
“Juan and I have a lot in common,” Cunha added. “Not only our Latin American experience, but also the thirst to create work that will help 180LA clients stand out and grow their business. “
Publicis’ Fall on Named Global Creative Agency for the Whiskey Brand Monkey shoulder. According to a statement from Fallon, the creative goal in 2021 will be to bring an “improved approach” to the brand’s digital communications, engaging its large audience of current and potential customers. “The mandate, above all costs, is to avoid the temptation to adopt more traditional behavior,” Fallon said in a statement. This is the first time that Monkey Shoulder has had a U.S. agency as a global AOR, and Fallon was the only U.S. agency invited to pitch, according to a Fallon spokesperson.
New York based agency Terri & Sandy was appointed agency of reference for Socks, a collector’s sock brand that seeks to inspire children to be more inclusive and to embrace people’s differences. The partnership marks the sock company’s first foray into marketing, as all of the growth so far has been due to public relations, social media and word of mouth.
Texas Wine Company Lost draft cellars named Giant noise as a benchmark public relations agency. The store will work closely with the founders and winemakers of Lost Draw Cellars to position the company as a leader in the wine industry “not just in Texas but across the country with local, regional and local press placements. national, “according to a statement from Giant. Noise.
Check out all of the Ad Age 2021 Small Agency Awards winners here.
Publicis Sapient did Arthur flip as the very first Director of Growth. He joins the agency from HCL Technologies, where he served as Executive Vice President, Global Head of Sales and Marketing Transformation.
Gray Group has set up Brandon solis for the newly created role of Executive Creative Director of Social Media & Connections. Most recently, he worked at the Eleven agency in Silicon Valley.
Mental health advocacy group Made of millions announced five new advisors to the board: Pamela Lasner, senior director of communications at Verizon Media; Simon Fenwick, Executive Vice President, Talent Equity and Inclusion at 4A’s; Kay Nikiforova, mental health manager at the competent queer therapy platform Violet; Neha Chaudhary, psychiatrist and founder of the Stanford Mental Health Innovation Lab; and clinical psychologist Brittany Linton. Founded by Aaron Harvey, founding partner of Ready Set Rocket, who suffers from pure OCD, the organization’s campaigns often focus on mental health and the life of the agency.
The Many has hired Yasmine Nozile as Managing Director, Finance. Prior to taking on the newly created position, Nozile worked at Huge where she held various positions during her nearly five year tenure, most recently as Group Vice President, Finance overseeing the South East region. , including the Atlanta and Washington, DC offices.
Contribution: I-Hsien Sherwood, Ann-Christine Diaz