Sefiani announces new hire, Associate Director Neeley Williams


Sefiani announced the hiring of Neeley Williams as Associate Director.

The announcement:

Australia’s leading strategic communications agency Sefiani is delighted to announce the appointment of Neeley Williams as Associate Director. Neeley also becomes a member of Sefiani’s management team.

With a distinguished career encompassing 15 years of international communications and public affairs experience in business and political environments, Neeley is a brand and corporate reputation specialist.

Neeley joins Sefiani from global company Hill + Knowlton (H + K) Strategies where she was Group Account Director and led major client accounts such as Salesforce, Twitter, Aon and Equinor in industries such as enterprise technology, professional services, energy, resources and consumer goods. . She also led H + K’s crisis management practice in Australia and was a member of the firm’s APAC public affairs team.

Before moving to Australia five years ago, Neeley worked in Brussels for ten years. She was a senior advisor to a high-level parliamentarian at the heart of European policy making, leading technical and political negotiations in the European Parliament on international trade agreements. After seven years in this role, she joined Samsung Electronics as Senior Director of External Affairs and Policy and was a key member of Samsung’s Global Risk and Reputation team.

Sefiani CEO Robyn Sefiani said: “We are delighted that Neeley brings her considerable talent and global experience to Sefiani. His exceptional skills in managing complex projects requiring stakeholder engagement, public affairs, reputation management, integrated communications and crisis consulting will be highly valued by our clients. And her wonderful, engaging style fits perfectly with Sefiani’s professional and friendly culture.

“She will also help take Sefiani’s market-leading crisis management offering to new heights by leading crisis drills for clients seeking to be in the best possible position to prepare for a crisis incident as well as ‘conducting media training for crisis scenarios,’ she said.

Commenting on her new role, Neeley said: “I am delighted to join Sefiani, an agency that I have admired for a long time. When I was considering a career change, I only had one agency in mind, and that was Sefiani. I have long admired Sefiani’s reputation, its people, the quality of its work on stimulating missions and its values ​​demonstrated by determined work. I am excited to begin !

This new appointment follows four other recent hires at Sefiani to serve a rapidly growing customer portfolio, including recent additions of Airbus, Luno and Ferrero customers.

Source: Sefiani press release

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