RED FM to promote hope with ‘Hausla High Rakh’ campaign
93.5 RED FM, India’s leading private entertainment and radio network, today announced the ‘Hausla High Rakh’ campaign with the aim of spreading hope and inspiration during this time the nation entire community is reeling from the second wave of Covid 19. The campaign is focused on keeping the morale of RED FM listeners up by promoting positive content. Renowned cricketer Suresh Raina and leading Bollywood music composer Shekhar Ravjiani are the face of this campaign. RJ Raunac from Delhi will lead the campaign across the network.
Suresh Raina and Shekhar Ravjiani are well known personalities across the country. Suresh Raina came aboard to share stories of hope. As an idol to millions of people, his “Hope Updates” will reach people across the country through the RED FM network. Shekhar Ravjiani will be in contact with “Hausla Heroes” from various parts of the country. These people have done all they can to spread hope in these difficult times. “Hausla High Rakh” takes place with a special hymn sung by Shekhar Ravjiani which aims to boost the morale of the people. The hymn also includes Suresh Raina.
Commenting on the campaign, Nisha Narayanan, Director and COO, RED FM and Magic FM, said, “As the world has been battling the second wave of the coronavirus pandemic for some time now, it is important that we also favored acts of kindness, positivity and encouraged people to keep their hopes intact. RED FM’s ‘Hausla High Rakh’ is a humble step to showcase some of the company’s positive stories, and aims to give people a sense of resilience and positivity, even as the dark clouds of Covid-19 continue to rise. hover.
Speaking on the occasion, Suresh Raina said, “Hope has kept my family and loved ones intact over the past year. As the medical fraternity and frontline workers do their best to help us get through this phase, it is important that as a community we help them by keeping our hopes alive and believing in them. I am happy to be a part of this campaign which aims to spread positivity and hope to people across the country. “
Speaking about her association, Shekahar Ravjiani said, “As citizens it is important that we take care of each other during this time. We all work tirelessly to ensure the safety of our loved ones and send a message of hope to those who face difficulties. I look forward to bringing you the stories of people who fought hard and did incredible work during the ongoing pandemic. Their stories give me hope for a better future.
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