Radiocentre Ireland launches advertising campaign highlighting the strengths of radio – RadioToday
Radiocentre Ireland has launched a new advertising campaign mocking the tech giants by highlighting the many benefits offered by radio.
Adapted from work originally conceived by Radiocentre UK, the activity will include outdoor, social and digital activities, print and of course, lots of radio.
A treat called “Cookies” asks the narrator to introduce an exciting new technology when interrupted by an automated voice saying “Accept cookies.” Another commercial, “Influencer,” hears the narrator describe the radio as “the original influencer, with over 3.7 million real subscribers.
Digital and outdoor activities are leading with “Unskippable. Unblockable. Unbeatable”, adding that “brands stand out with radio advertising”.
The popularity of radio is stronger than ever, with over 91% of the population listening to the radio weekly, with the average adult listening to the radio for more than 4 hours a day. The popularity of radio is also reflected in its revenue figures, with the sector achieving revenues of €145 million in 2021, representing more than 16% of the total advertising market.
Radiocentre Ireland CEO Ciarán Cunningham said: “Because radio has been around so much longer than new advertising technology, sometimes people need to be reminded of what an amazing medium radio is. If radio were invented as a new technology today, we would all be impressed with its reach, engagement, and advertising effectiveness. »