Public Relations News | News of Firms: North Sixth Group invests in News Direct


North Sixth Group, which includes the N6A agency, is making a strategic investment in News Direct, a news and content distribution company serving public relations, public relations, corporate communications and marketing professionals. Founded by former Business Wire President Gregg Castano, who serves as CEO, News Direct provides an industry-leading suite of proprietary solutions, including a self-guided platform for optimal efficiency and control; stand-alone multimedia distribution capabilities; a collaborative content studio with task automation and AI-assisted editing. “The news distribution landscape is changing dramatically and News Direct is uniquely positioned at the intersection of technology, content and analytics,” said Matt Rizzetta, president of North Sixth Group. “They have the combination of products, people and market knowledge to change the future of information distribution as we know it.”

Tucker Room

Tucker / Hall was elected partner of PROI Worldwide. Founded in 1990, the Tampa, Florida-based public affairs firm assists a number of large businesses and organizations with crisis management, problem management, business strategy and public affairs. The agency has clients across the United States, with a particular focus in the Southeast, Florida and Latin America. “Tucker / Hall has a solid reputation and over 30 years of experience in handling complex business situations and issues for clients,” said Ciro Dias Reis, Global President of PROI Worldwide. “Connecting with innovators and communications experts to share benchmarking and best practices is essential not only for our business, but also for the work we do on behalf of our clients,” said Tucker President / Hall, Bill Carlson.

Greg Niederlander
Greg Niederlander

Involve, a full service advertising, marketing and public relations company based in Columbus, OH, has launched a human performance coaching service. The new effort will incorporate C suite coaching, seminars, conferences and experiential events aimed at helping clients strengthen their leadership, teamwork and performance. Involve brought in fitness and performance veteran Greg Niederlander lead the initiative as responsible for commercial and human performance. “It’s unique for a company to have a staff coach who leads the team to the best of their ability in the healthiest and most productive way,” said Involve Founder and President Craig Lerner.

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