Pristyn Care Launches Multimedia Campaign Featuring Anup Soni, Prakash Raj
Pristyn Care, a healthcare startup, has launched its #Jab surgery ho karwana, Pristyn Care pe aana multimedia brand campaign, which brings convenient and hassle-free experience of advanced laser surgeries to patients suffering from conditions such as piles, kidney stones and cataracts. The company launched the brand campaign in its association with Disney+ Hotstar for this year’s IPL season.
The brand’s campaign will be broadcast across multiple mediums: radio, cinema, digital and social media channels, including Facebook, Instagram, YouTube and LinkedIn.
Pristyn Care has released six films starring famous TV actor Anup Soni and famous on-screen personality – Prakash Raj which talks about the pain of patients suffering from diseases such as Piles, Kidney Stones, Cataracts and have a system inadequate and inaccessible patient care. The campaign highlights the company’s mission to provide secondary care surgeries using advanced laser technology, promising faster recovery with minimal discomfort and inconvenience at the right cost.
The campaign has been released in 11 languages and aims to run throughout the IPL 2022 season. a catchy rap that talks about the pain points of these diseases and why patients delay surgery.
Commenting on the campaign launch, Gagan Arora, Head of Brand and Marketing, Pristyn Care said, “Pristyn Care truly believes that everyone deserves high quality, standardized medical care with the help of advanced medical technology. at an affordable cost. We are working hard to bridge the healthcare delivery gap between metropolitan and non-metropolitan cities.Those who suffer from diseases such as hemorrhoids, kidney stones, cataracts which are common in our country, it may be more painful than the disease itself to find the right surgeon, hospital and manage the post – operative care. There’s Pristyn Care for that. We provide end-to-end care for all elective surgeries throughout the patient’s surgical journey. Through this campaign, we want to inform curious, time-poor, value-seeking people that we perform short-term, minimally invasive surgeries with a “Pristyn” standard of care. Since the launch of the campaign, we are seeing significant upward movement in brand searches and patient enquiries. »
The concept for the brand campaign and the script for the films were developed and written by Web Chutney. Mindshare has been entrusted with the media related duties, and distribution across social and digital channels is handled by Pristyn Care’s in-house branding and marketing team. Pristyn Care currently has a network of over 800 hospitals in 42 cities. The company aims to serve people living in small towns and villages across India who often travel to big cities and metros for surgeries. The campaign aims to raise awareness of these facilities which are available across the country.
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