PRCAI appoints Deeptie Sethi as first CEO

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India’s professional public relations association, the Association of Public Relations Consultants (PRCAI), today announced the appointment of Deeptie Sethi as the first CEO in its two-decade history. In this newly created role, Sethi will work closely with the management committee to reinforce PRCAI’s vision of making the public relations industry more professional, ethical and prosperous. It will focus on promoting visibility and assisting the association in challenging, supporting and raising standards, as well as developing strategic partnerships to increase awareness and relevance.

Sethi has held senior communications positions with multinational corporations for over 23 years in India and the United States. She has helped companies harness the power of public relations and communications by leading strategic planning, media relations, brand and reputation management, crisis management and compelling advocacy programs. Deeptie, in her new role, will effectively lead, develop and shape the agenda of the public relations community in India.

“The reach and reach of public relations has grown exponentially in recent years. Today, effective communication is an integral part of every business. These are exciting times for the industry and I am honored and thrilled to take this opportunity to build, develop and serve our community. I am equally optimistic about this prospect and look forward to adding value to the members of PRCAI and to the communication fraternity as a whole, ”said Deeptie Sethi on the occasion of her appointment as CEO of PRCAI.

Announcing the appointment, Atul Sharma, President of PRCAI said: “At PRCAI, we believe in leadership that inspires, generates results and encourages our members and communities. We are happy to have Deeptie as the first CEO of PRCAI, as we look forward to expanding our footprint and expanding PRCAI to new heights. In addition, as the role of public relations occupies a central place in all facets of business, we are delighted to have an experienced communications professional as Deeptie to establish the future roadmap of PRCAI.

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