back with “You Hold the Cards” campaign has announced the launch of two new branded films as a continuation of the “You Hold the Cards” campaign. The campaign will go live during the Asian Cup for Indian audiences and will feature brand ambassador Shahid Kapoor.

Through the brand new movies, PokerBaazi showcases some of the interactive features the app has to offer like emoticons, throwables, real-time player stats among others that make the game more interesting and enjoyable.

Speaking about the campaign, Varun Ganjoo, co-founder and chief marketing officer of Baazi Games, said, “The journey so far has been pretty overwhelming. We are thrilled to see the love and acceptance the branded film has received from audiences in just one month of the ‘You Hold the Cards’ campaign. The campaign allowed us to significantly increase the funnel of users and impacted the communication that poker is a sport of skill. With our next series of movies, we are sure our audience will be able to connect more deeply with the USP products the app has to offer. With the “You Hold the Cards” campaign, we intend to set the record straight that poker is a sport where you play with your skills and can have fun at the same time.”

These functional films were conceptualized by Wieden+Kennedy and produced by Daga Productions.

“If you look at Shahid Kapoor’s journey, you’ll see that his unconventional choices have played a big part in his accomplishments and that resonates a lot with what PokerBaazi stands for – People can write their own destiny. This intersection of fun with talent, skills and attitude is an ever-expanding space. PokerBaazi and Shahid both succeed with this mantra. When it comes to producing these films, we wanted to make the campaign more engaging while using some of the amazing features of the PokerBaazi app. We used fun elements to make it an entertaining watch,” said Yash Daga, Director of KPRD Fiberboard Advertising Pvt.Ltd. & Daga Productions.

Campaign films will be viewable on digital platforms as well as mainstream media channels.

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