Pizza Hut seeks new Marketing Director as Chet Patel is promoted to global role

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Chet Patel, Marketing Director of Pizza Hut Australia, has been promoted to a global position within the company.

Following this promotion, Pizza Hut began its search for a new CMO, with a job posting posted on the brand’s LinkedIn page.

The new Marketing Director will be responsible for leading the strategic and operational direction and leadership from a marketing perspective for Pizza Hut’s 300 store network and restaurant support center across Australia.

The return of ‘Dougie’ the pizza delivery boy

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The CMO also manages three business areas: brand and retail marketing, social media marketing, and performance marketing. In doing so, the CMO will manage a team of 6 people, supported by digital, media, creation, communication and research agencies.

Patel has served as Marketing Director since May 2018 and previously also held marketing positions for McDonald’s in New Zealand.

The announcement comes shortly after Pizza Hut revealed that VMLY & R won the pizza retailer’s creative account, following a competitive pitch process.

The account was previously held by The Monkeys until 2019, when the agency and brand went their separate ways.

After the departure of the Monkeys, Pizza Hut brought about the return of “Dougie,” the figure at the forefront of Pizza Hut campaigns in the 1990s. This return was coordinated by marketing agency Step Change on a project.

Upon agency appointment, VMLY & R said its task is to help build on the Pizza Hut momentum gained over the past 24 months, in a new delivery landscape forever changed by COVID-19 .

Patel was contacted for comment, but did not respond in time for the post.



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