Oven Story unveils new campaign for a half and half pizza
The world’s largest internet restaurant chain, Rebel Foods, has unveiled its new campaign for its 50/50 pizza offering by its flagship brand Oven Story Pizza. The new campaign aims to break up the monotonous offerings in the pizza category, highlighting superior and exceptional offerings from Oven Story Pizza.
Through this campaign, What’s Your Problem creatively attempts to expose the dictatorship of the mainstream pizza companies. Every time a customer orders a pizza, they are left with little to choose from and have to choose options dictated by the pizza brands. This is where Oven Story Pizza is changing the game with its Stand Out Pizzas giving customers more value and options to choose from.
The first film of this campaign is about two stylists who want different pizzas – vegetarian and non-vegetarian. This is where they are confronted by a dictator who tries to dominate them by forcing them to compromise and opt for only one pizza. But thanks to Oven Story, stylists have put an end to this dictatorship of pizza by opting for half and half pizzas from Oven Story.
Amit Akali, co-founder and chief creative officer of Wondrlab, said, “There is a dictatorship in the pizza category, with every major player offering the same offerings. For a foodie like me, it was high time someone came along and put an end to this dictatorship. Oven Story does just that with its unique half and half pizzas. The film is fun, quirky and gets the message across well. More importantly, they are unexpected. And today, if you get attention, that’s half the battle won for a brand. You can expect a few more episodes with our dictator.
Speaking about the campaign, Pragati Dalal, Vice President of Brands at Rebel Foods, said, “Oven Story truly believes in exciting innovations with offerings that stand out while making every pizza different. This unique identity goes beyond the product and is also captured in how we market the brand. Customers usually end up compromising on ordering their pizza when ordering in a group. With this new campaign, we’ve solved those customer issues with Oven Story’s half and half pizza where customers can order their choice of pizza/toppings individually. Being a disruptor in the pizza category, we don’t want our customers to compromise, which sets us apart from our competition. »
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