Omnicom Media Group acquires Jump 450 Media

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Credit: Cam Adams

Omnicom Media Group has acquired digital performance marketing agency Jump 450 Media.

Founded in 2016, Based in New York Jump 450 Media helps brands acquire customers, combining the art of creative storytelling with the science of digital media buying to create highly effective advertising.

Jump 450 Media leverages algorithmic scaling strategies, rapid creative testing, and robust data analytics to optimize digital media spend and drive customer acquisition for high growth customers and enterprises in industries such as consumer, health and wellness, gaming and fintech.

Commercial details of the deal were not disclosed,

OMG’s plans for Jump 450 include training the foundation for a dedicated performance media platform. The company will continue to be led by its current management team.

“Jump’s focus on pure performance marketing and e-commerce media will add a distinct set of capabilities to OMG’s existing performance media offerings,” says Daryl simm, Global Chairman and CEO of Omnicom Media Group.

“Their performance and transformation expertise will amplify the impact for high-growth, results-oriented clients. We are delighted to welcome such an entrepreneurial team of talented leaders and professionals. “

Co-founder and CEO of Jump Shaun Sheikh: “We believe that Jump’s alignment with Omnicom Media Group will enhance our ability to deliver on our business goal of delivering scalable, strategic and much-needed value to our customers, while increasing our performance marketing service. first order.

“We have found a strong cultural fit with OMG and our entire team is delighted to share technological and operational synergies that will benefit our customer relationships and our performance capabilities. “

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