NP Digital and SoFi Win OMMA Award for Best SEO Campaign in Search Marketing | Your money
SAN DIEGO, Oct 07, 2021 (GLOBE NEWSWIRE) – NP Digital, a leader in performance marketing, announces that it has won the award for Best Search Marketing SEO Campaign at the 2021 MediaPost OMMA Awards. consecutive years that NP Digital has won the award for best SEO campaign.
The agency won the Excellence in Advertising award for its strategic work with SoFi. The SEO campaign made natural search the primary driver of traffic and funded accounts for its new cryptocurrency investing product.
The competitive market strategy targeted four keyword themes with research, a content marketing roadmap, digital audience awareness, and technical SEO best practices. In less than a year, the campaign saw a 509% increase in organic search sessions compared to a 414% increase in first page ranking visibility.
“We are extremely proud of the work our team has accomplished and the incredible results of this strategic digital marketing initiative,” said Mike Gullaksen, CEO of NP Digital. “It is a privilege to partner with brands like SoFi and to have the opportunity to launch their growth in emerging market categories.”
The recognition of NP Digital highlights its innovative and multifaceted approach to SEO and content marketing. It’s this integrated combination of research, data, technical SEO, content strategy, and offsite digital PR that creates winning results for its clients.
“The partnership with NP Digital has been a critical part for SoFi to elevate and strengthen authority in the investment industry, an area of critical expansion for us in 2021,” said AJ Smith, Content Manager at SoFi . The strategy and partnership we have built have provided a framework for success that we can use in other areas of the business for continued growth.
This new accolade joins a growing list of awards for the agency, including a 2021 Drum Award for PPC Research for Best Global B2B Campaign. NP Digital was also recently ranked 21st fastest growing company in America by Inc. 5000 and ranked sixth on Adweek’s fastest growing agencies. In addition, NP Digital was named a finalist for the OMMA Awards in three other categories: Best B2B Campaign, Excellence in Online Marketing in Technology and Best Email Campaign.
About the MediaPost OMMA Awards: MediaPost is a publishing and conferencing company whose mission is to provide valuable resources to media, marketing and advertising professionals through numerous channels such as blogs, newsletters, directories, conferences and annual awards. The OMMA Awards by MediaPost annually recognize agencies and advertisers who showcase innovation in digital marketing and the most forward-thinking digital campaign advertising in 35 different categories.
About NP Digital: NP Digital is a global performance marketing agency focused on corporate and midrange challenger brands. Backed by its proprietary technology division and Ubersuggest platform, NP Digital is regarded as one of the fastest growing award-winning performance marketing agencies in the industry. NP Digital views marketing through an advisory lens that takes a holistic view when applying specialist execution to build meaningful partnerships. These partnerships include some of the world’s largest Fortune 500 brands in addition to mid-size DTC challenger-type organizations.
NP Digital spans the world with 500 employees, seven offices and a head office in San Diego. For more information, visit npdigital.com or neilpatel.com/ubersuggest.
NP Digital wins best SEO campaign at OMMA Awards 2021
Kimberly Deese NP digital [email protected]
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