Nobel Hygiene unveils audio campaign for its Friends adult diaper brand


Nobel Hygiene’s Friends, a brand of disposable adult diapers, today launched an audio campaign to mark International Day of Older Persons. The campaign aims to raise awareness of the incontinence problem facing older people.

They will launch 2 audio cassettes. The first tape tells the story of a grandfather who loses control of his bladder while waiting to pick up his grandson from school. The second is the story of a woman who loses control of her bladder as she serves snacks to a future daughter-in-law and her family.

Kartik Johari, Vice President – Marketing and E-Commerce, Nobel Hygiene, said: “The purpose of this campaign is to expose people to the very real human stories behind the problem of incontinence. Losing control over urine can leave people feeling helpless and isolated, unable to speak even to their closest family members. And it could happen in YOUR home! We hope that these recordings will help viewers strike up a conversation with elderly people in their homes and find an easy solution to a very real problem. “

The main goal is to help you strike up a conversation with your family members and help them cope better with incontinence.

These were produced in-house by the Nobel Hygiene Marketing team. They were written by branded content writer Shayonnita Mallik and produced in collaboration with independent media production collective Plan2Shoot.

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