Nilkamal’s Diwali Campaign Urges People To Bring Home More Reason To Celebrate


Nilkamal, a furniture brand, has unveiled a new #KhushiyonKeLiyeHameshaReady campaign urging the public to bring home more reasons to celebrate this holiday season.

The holiday season is all about celebrating, preparing, beautifying the ambiance and decorating homes. These moments of conviviality filled with pleasure bring a lot of happiness and good memories. The films capture such moments beautifully by seamlessly integrating Nilkamal’s wide range of home and office furniture, making festive celebrations and life in general even more memorable.

The campaign imagined, shot and executed by Makani Creatives includes a series of films that instantly connect with Millennials showing everyday moments celebrated with an unpredictable twist that brings a smile to viewers. These films showcase the relationship consumers have with their loved ones and highlight the important role that furniture plays in transforming these moments into memories.

Pinaki Gupta, GM Marketing, Nilkamal Ltd, commented: “Nilkamal has been part of Indian households for over three decades. Over the years, consumer preferences have continued to evolve, and at Nilkamal we have innovated and adapted to these changing trends with our range of home and office furniture. Our latest campaign reflects this journey and presents our range of furniture through touching and heartwarming stories. “

Anant Medepalli, Creative Head, Makani Creatives, said, “Nilkamal is a known name, trusted and loved for its quality products. Our challenge was to present Nilkamal’s furniture collection with a simple yet powerful storytelling. We started with a simple idea: furniture is not just furniture. It is an integral part of special moments in life. It even helps you celebrate them. Nothing could bring this preview to life better than sweet, emotional storylines that we’re all tied to. The films are a series of touching human stories that show how Nilkamal furniture is “khushiyon ke liye hamesha ready”.

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