Newswire, Head of Press Release Distribution, Announces Appointment of Kyle Metcalf as Chief Revenue Officer
Media communications and marketing firm hires industry leader as new executive
NEW YORK – June 8, 2021 – (Newswire.com)
Newswire enlists experienced industry leader Kyle Metcalf to join the leadership team as Chief Revenue Officer, responsible for continuing the exceptional growth of the company by rapidly expanding the direct sales team and by promoting partnerships with public relations and marketing agencies.
Newswire provides dissemination of press releases servicing over 10,000 clients worldwide who are well positioned to use the company’s disruptive marketing and media communications technology and service to achieve the media advantage gained: increase brand awareness, drive traffic , improve SEO rankings and generate more sales.
Newswire now provides customers with proof of concept that press release distribution is a powerful marketing tool that small and medium businesses should use to compete for wit and market share at a fraction of the cost of. do it themselves, ”said Joe Esposito, President and CEO. from Newswire. “Kyle comes to Newswire with over 20 years of experience executing high speed growth strategies through direct sales and alternative marketing channels and has demonstrated leadership skills to generate revenue, balance budgets and increase value. He’s the right person at the right time to help drive the high-speed growth predicted by Newswire over the next five years. “
Metcalf was CEO of Inspired e-Learning from 2017 to 2020 until it was acquired by J2 Global in November. Prior to that, Metcalf spent over 10 years at Rackspace, driving high speed technology sales while creating Rackspace Digital which serves PR and marketing agencies in need of cloud-based solutions.
“I am excited about the opportunity that is presented to us at Newswire,” said Metcalf. “I firmly believe that small and medium-sized private sector businesses, in particular, have so much potential to better compete in their industries by leveraging media as a marketing vehicle to generate more value through deserved media attention, traffic. increased website, more leads and sales opportunities. By providing access to Newswire’s Earned Media Advantage Program (EMAP) technology delivered as a service by a team of experts, businesses and agencies can achieve better results at a fraction of the cost of a full-time hire. Newswire is the only company in the industry that provides the people, plan, platform, production and performance to help CEOs achieve high-speed sales without significant media and marketing expenses or risks. “
In his role as Chief Revenue Officer, Metcalf will lead the company’s revenue growth model, based on the use of its own Earned Media Advantage technology that powers organic sales and a strong marketing funnel that forms the basis of company strategy. Providing customers with the ability to use the same technology (EMAP) delivered as a subscription service that accelerates sales, creates a strong base of recurring revenue, and ensures brand loyalty as the business and its customers grow. grow together.
Newswire’s expanded sales force and marketing channel partnerships will increase the company’s footprint to increase its connection with new and existing customers to deliver greater value with each release, profitable value packs to generate Lifetime value with customers through a high impact release rate; and EMAP technology delivered as a service to drive press release campaigns, media outreach and concurrent lead generation.
Using Newswire’s own technology, Metcalf will continue to build the marketing funnel to generate exponential growth in sales of EMAP technology delivered as a service giving customers the edge of acquired media.
“I plan to capitalize on years of working with PR and marketing agencies while I was at Rackspace to partner with agencies to provide our technology as a service to deliver press releases and Profitable content distribution while creating programs that capitalize on the inherent strengths of each organization to deliver the best experience to customers ready to market and value.
“The addition of Metcalf gives the company a boost to focus on growth drivers to meet our five-year accelerated growth goals,” said Esposito. “It’s great to have another professional on board who understands disruptive technology sales and how that positions the company for the launch of the next iteration of EMAP technology next year. This technology automates all aspects of the media communications and marketing process, accelerates time to market and accelerates value for Newswire and our customers.
Newswire provides press releases and Multimedia Delivery as a Service (TaaS) technology that boosts the acquired media advantage: higher brand awareness, increased traffic, greater lead generation, more sales and a better return on marketing and media communication expenses. With over 12 years of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
To learn more, visit http://www.newswire.com.
News wire | CMO and SVP of Media and Marketing Communications
Email: [email protected]
Press Releases Department