New Michael Patrick Partners recruit expands video creation strategies

Robert Maidens, Creative Director

1950s archival photograph of a young blonde woman wearing retro sunglasses.

Launch of Suzie’s Hard Seltzer product

Photograph of an adult's hand and a baby's hand about to touch.

Gonzaga University Brand Awareness

Streamed productions from the San Francisco design studio are garnering national awards.

Rob is a creative animal full of energy. His first two commercials to air won the ADDY Awards and now an educational video has just won the highest recognition from the University & College Designers Association.

— Keith Pacoma, studio co-creative director

SAN FRANCISCO, CALIFORNIA, USA, June 8, 2022 / — Michael Patrick Partners announced today that the addition of a new creative director has helped take its award-winning video capability to a new level .

The more robust production offering was achieved through the hiring of senior creative director Robert Maidens. Maidens joined the studio to ensure that a wider range of video creation strategies could be offered to its clientele.

Prior to joining the design studio, Maidens worked in the world-renowned Chicago office of Leo Burnett on campaigns for Fifth Third Bank, McDonald’s, Norton by Symantec and Samsung.

More recently, the design studio – under the direction of Maidens – has produced for the beverage market (launch of hard seltzer product from Oregon-based Suzie’s Brewery Company), financial services (Silicon marketing campaign Valley Technology Credit Union) and two Pacific Northwest education clients (Linfield University fundraising venture and Gonzaga University brand awareness advertising campaign).

Best known for developing the E*TRADE identity, Michael Patrick Partners has expanded its video capabilities to help clients bring a highly visual dimension to their marketing campaigns. The studio’s work ranges from simple productions using stock footage to complex broadcast commercials.

Maidens says, “Studio management has always believed that working with the best creative partners is vital to our evolution. Over the years, they have regularly recruited the best illustrators and photographers. I’ve been asked to do the same for video — to do presentations and develop pre-production processes that ensure our work product is elevated by the artists we partner with.

At Michael Patrick Partners, for the recent broadcast of the NCAA Men’s Division 1 Basketball Tournament in March, Maidens provided the creative strategy and assembled an impressive cast of production partners led by creative director and writer Andrei Chahine to produce a 60-second television commercial to promote the Gonzaga University brand. The Gonzaga “Hands” video was shown to the nation on CBS, ESPN, TNT and TruTV.

Over four decades, Michael Patrick Partners’ studio has received more than 500 awards from the nation’s most coveted creative competitions. The expanded video capability now ensures that its customers can project a differentiated message to multiple budget entry points.

Robert Maidens
Michel Patrick Partners
+1 650-656-5389
[email protected]

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