NEW YORK, January 14, 2022 /PRNewswire/ — In a series of striking advertisements that tackle the essence of preserving and protecting the right to free speech, the nonprofit, nonpartisan Foundation for Individual Rights in the education, FIRE, is launching its first national ad campaign this week aimed at appealing to Americans across the political spectrum.

Breaking into this Sunday’s New York Times Magazine, the initial ad invokes by Martin Luther King Jr. Speech “I have a dream” to describe what would be lost if the right to freedom of expression were silenced. The announcement coincides with the following day’s national holiday honoring the civil rights leader.

Headlined: “No Free Speech, No I Have A Dream”, the two-page ad kicks off a campaign of print and digital marketing executions that highlight the need to be able to speak freely, whether in gun rights or gay rights, pro-choice or pro-life causes, etc. The advertisement concludes: “It is thanks to freedom of expression that we are all free to share our dreams.

“Throughout history, people have fought for the right to be who they are, to speak their minds, and to share their dreams for a better future,” the vice president of communications said. of FIRE. Nico Perrino. “Unfortunately, the importance of freedom of expression in a free society is too often forgotten or taken for granted. The case for this precious right must be presented directly and unapologetically to every new generation. This is what what this campaign hopes to accomplish.”

A second ad to air later this month in The New York Times Magazine focuses more on the perils and dystopian reality of censorship. Its headline reads: “Free speech is never as dangerous as those who try to silence it.”

The following advertisements will address the phenomenon of “cancel culture” and the notable legal and advocacy cases undertaken by FIRE to protect free speech rights. The digital component consists of a strategy dubbed “FIRE drills”, a rapid media response approach using semantic and contextual targeting, as well as native ads and timely social media posts. This programmatic initiative will be featured in news feeds and more than 100 news and political websites across the country.

The campaign aims to positively predispose the public to better understand and engage with the cause, familiarize themselves with FIRE’s position as a nonpartisan advocate for free speech, and find their way to the website of the organization where he can find out more and join the FIRE mailing lists.

This is the first time that FIRE has undertaken national publicity to raise awareness of the importance of defending and supporting the right to freedom of expression. The campaign was created by independent advertising agency DeVito/Verdi, which was named the nonprofit’s marketing partner last year. the New York The agency has a long history of award-winning public service and cause-related advertising for its clients, including the Campaign for Freedom After 9/11, the ACLU, Planned Parenthood of New York, a National Pro-Choice Effort (PEP), and the Department of Defense (“Support the Troops”).

“FIRE is taking the lead in this country to combat the chilling effect of silence,” said Ellis Verdi, chairman of DeVito/Verdi. “This campaign shows that our calls for change depend on everyone’s right to speak freely.”

About FIRE

The Foundation for Individual Rights in Education (FIRE) is a nonpartisan, nonprofit organization dedicated to advocating and maintaining the individual rights of students and faculty members of American colleges and universities. These rights include freedom of expression, freedom of association, due process, legal equality, religious freedom and the sanctity of conscience – the essential qualities of freedom.


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