My five # 440 | Inbound Marketing Agency

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Five things to share from about the past week, presented each Friday by a different member of the Browser Media team.

My Five this week is from Vic.

1. A breakdown provokes outrage

On Tuesday, you may have noticed that you cannot access some of the biggest sites on the internet. But why, I hear you ask?

It was all owed to a content delivery network (CDN) provider, Fastly, to have a bit of a mare.

The internet infrastructure company was affected by a software bug that caused massive sites like Amazon, The Guardian, The Financial Times, and Reddit to go down for about an hour.

2.Poisonous IPA in the workplace

Ah, BrewDog. This isn’t the first time you’ve been featured in My Five for being horrible, and I’m sure it won’t be the last.

Known for their attention-grabbing marketing campaigns, bevvie’s “punk” company was criticized this week for treating its staff like dog eggs. And after drinking a few beers at their Camden branch last Saturday, I was told I couldn’t tip their staff when paying by card so it didn’t really shock me.

In one open letter, former employees spoke out against their toxic corporate culture and called BS over some of their marketing campaigns.

An excerpt from the letter says:

In a post-truth world, you have allowed the end to justify the means, time and time again. Lies, hypocrisy and deception can be useful tools; Repeated PR campaigns on LinkedIn over and over again – until you actually believe them – are good for raising awareness, and if someone questions the validity of your claims, you can just skip ahead. the next campaign. How many more times will we see stories about sending protest beer to Russia (you didn’t), James and Martin changing their names to Elvis (they didn’t), awarding an employee of the month on a can of profanity (which wasn’t an accident and was actually approved for printing by James), or by offering paternity leave (which many employees are just never allowed to take)? Worse, by placing personalities at the center of your message, you’ve inflated egos and fostered a culture within craft beer that deifies founders and gives weight to sexist, misogynist brewers who claim to stand up for free speech. You have become a lightning rod for some of the worst attitudes present both on the internet and in real life.

Ouch.

3. Use the bird to spread the word

This is actually a cool feature of Twitter and Review that can help users and businesses grow and monetize their email marketing lists.

A new subscribe button will be made available to allow users to join mailing lists quickly and easily.

Once you have signed up, the newsletter will be sent to the email address you signed up with on Twitter.

Learn more about the announcement here.

4. European kickball tournament

I am not a football fan.

In fact, until today when I saw that people on LinkedIn were all excited that their employers let them watching football games at work, I didn’t even know it was the start of the Euro.

What I remember are some of the songs that have accompanied soccer tournaments over the years, one of them being New Order’s World in Motion for the 1990 World Cup, with John Barnes. make a wonderful rap.

The group had jumped on this pretty marketing train (although their song was for the World Cup but whatever), hitting a load of #WorldInMotion 2021-themed merchandise. on their site.

5. Money for the creators?

Instagram has done a pretty good job of pissing off influencers lately, with many complaining about issues with the platform and its policies affecting their ability to rake the moolah.

However, at the start of this week, Instagram hosted its very first “Creators Week” where Soulless and Dead-Eyed Facebook CEO Mark Zuckerberg took the time to destroy democracy to announce a few lucrative new features.

According to Zuckerberg:

“The platform begins testing a ‘native affiliate tool that will allow creators to earn commissions for the purchases they entice people to make.

“Our goal is to be the best platform for creators like you to make a living. And if you have an idea that you want to share with the world, you should be able to create and distribute it easily and simply – on Facebook and Instagram – and then earn money for your work.

“We’re adding new ways for creators to earn extra cash for reaching certain milestones when using badges on Instagram Live and Stars on Facebook.”

It remains to be seen whether or not these new tools will be enough to convince influencers to stay, but monetizing a social network is becoming more difficult no matter what platform they use, mainly due to algorithm changes and policy.





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