Minions: Rise of Gru tops July 4 box office with $128 million opening

Minions: Rise of Gru tops July 4 box office with $128 million opening… after $285 million ad campaign

The little minions are back and topped the box office, grossing around $128 million with Minions: Rise of Gru for its first opening weekend.

According to Variety, the beloved animation will be the first film to do so over the July 4 holiday weekend.

Top Gun: Maverick still holds a stable spot at number two after its premiere the last weekend in May, with Elvis trailing the others in third place after being number one last weekend.

Box Office Record: Minions: Rise of Gru set box office records for the 4th of July weekend, grossing an estimated $128 million in opening weekend

Minions: Rise of Gru was originally supposed to release two years ago, but due to the pandemic, the big release date has been postponed, with an ad already in the works.

Even after the two-year delay, the film was still able to make records in the box for the holiday weekend.

Universal was able to get partners around the world to help with media advertising, spending a record number of around $285 million.

Big campaign: Universal has brought in global partners for a massive $285 million media and <a class=advertising campaign” class=”blkBorder img-share” style=”max-width:100%” />

Big campaign: Universal has brought in global partners for a massive $285 million media and advertising campaign

Some brands that have worked with the company to promote the Minions include CarMax, which aired two spots featuring the adorable characters.

McDonald’s was another prominent partner, offering plastic Minions toys with the iconic happy meals and also running a short advertisement.

About 89% of viewers who viewed the animation were under the age of 25, with the age range between 13 and 17 playing a large role in this percentage, Deadline reported.

Postponed: The Universal Pictures movie release date was initially delayed due to the pandemic

Postponed: The Universal Pictures movie release date was initially delayed due to the pandemic

The publication added that Jim Orr, Universal Domestic Distribution Boss, explained that one of the main reasons for the film’s ultimate success in its opening weekend was due to the film itself.

“It’s an amazing debut that proves that when you have an incredibly well-crafted, brilliantly acted, hysterically funny movie like we do with Minions: Rise of Gru, family audiences will flock to theaters,” he said. .

The premise of the animation follows young Gru and his goal of becoming the world’s greatest supervillain. Some actors who voice characters in the film include Steve Carrell, Julie Andrews, Russell Brand, Jean-Claude Van Damme, and Taraji P. Henson.

Still on top: Although Top Gun: Maverick was released the last weekend of May, the film still ranks second

Still on top: Although Top Gun: Maverick was released the last weekend of May, the film still ranks second

According to The Numbers, Top Gun: Maverick dropped -14% over the weekend, earning around $25 million. The movie still sits at number two from last weekend.

The hit has grossed over $1 billion at the box office since its premiere and has become Cruise’s highest-grossing film in his long career.

Baz Luhrmann’s Elvis fell -39%, grossing around $19 million over the 4th of July weekend.

The musical biopic was number one last weekend, raking in $31.1 in its opening weekend.

Jurassic World: Dominion ranks fourth on the list, down -41%, and The Black Phone in fifth, down -48%. Both films are also under Universal Pictures.

Number three: Elvis was number one at the box office last weekend, but fell to number three over the holiday weekend

Number three: Elvis was number one at the box office last weekend, but fell to number three over the holiday weekend

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