Meghan Markle News: The Sussexes “will always try to reconnect to Firm” | royal | News
Meghan Markle: Commentators discuss ‘parallel’ tribute
The Duke and Duchess of Sussex have made several references to the Royal Family and its members during public appearances since leaving the Cabinet two years ago. Most recently, Prince Harry opened up about his relationship with the Queen during an interview with Today host Hoda Kotb on NBC.
Speaking from The Hague, where he was due to attend the Invictus Games, Prince Charles’ youngest son said he shared a special bond with the monarch and made sure she was ‘protected’ and cared for “good people”, a comment that raised eyebrows among commentators.
Eric Schiffer, a California-based reputation management expert, doesn’t think the Duke necessarily talked about his family during his headline-grabbing interview with Ms Kotb.
Instead, he said, Harry is bound to be asked questions about the Queen due to the hunger for information about the Royal Family that people around the world have.
The expert told Express.co.uk: “In this case, I don’t think his intention was to stay relevant when talking about the Royal Family.
Meghan and Prince Harry no longer work in the royal family
The Queen pictured at Windsor Castle earlier this week
“He’s going to get these kinds of questions because the press would want his opinion and, along with Hoda Kotb, he agreed.”
However, as they plan their brand and life after leaving the business as senior royals, Mr Schiffer said the Duke and Duchess of Sussex will likely still find ways to connect with the company because it is “their power base”.
He said: “Harry’s brand equity is largely tied to his royal DNA.
“In their brand planning, Meghan and Harry will always look for ways to reconnect with the Crown, as it is their power base.
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Prince Harry and the Queen outside St George’s Chapel in 2019
“And the press will help them because it’s hard to get them out of this because of the reality of what’s in his lineage.”
At the same time, Mr Schiffer believes Harry and Meghan are also taking steps to establish themselves through work and humanitarian projects.
He said: “He works hard to elevate his personal brand and that of his wife through the good work they do, as well as focusing on future generations and making sure he aligns with the issues that interest them.
Asked if he thought the Sussexes could be successful without using their titles and links to the royal family, Mr Schiffer said: “Yes, if they want to because they are building a brand in the world entire.”
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Prince Harry and the Queen at a joint engagement
Meghan and Prince Harry were in The Hague for the Invictus Games earlier this month
However, he added: “But it’s like saying a turtle can take off its shell or a camel can take off its hump.
“It would defy the laws of physics, you wouldn’t be able to take away what his lineage is and how he was brought up and the fact that clearly the Queen still has an affinity with Harry, which would be natural, it’s his grand-son .”
Prince Harry and Meghan stepped down as senior royals in spring 2020.
As a result, they lost the right to represent the Crown, hold royal and military patronages, and use their HRH styles.
Meghan Markle and Prince Harry married in May 2018
However, they are now free to live abroad and pursue profitable businesses.
At the end of 2020, it was announced that they had signed multi-year deals with Spotify and Netflix.
The couple also launched their new organization, Archewell, which includes audio and video production units and a non-profit foundation.
In recent months, Archewell has announced several charitable initiatives, including donations to organizations currently providing aid in Ukraine.
Meghan and Prince Harry with the Queen in 2019
As they create their new brand after stepping down as active members, Meghan and Harry opened up about their private woes and life in the spotlight.
In 2021, nearly a year after moving to California, the Duke gave two interviews – with James Corden and Oprah Winfrey – and appeared on a podcast and a documentary series.
During these appearances, he spoke about his relationship with the Royal Family, life within the Firm and his plans for the future.