Meghan Markle and Harry’s Netflix deal under pressure: “I can’t keep putting money into it” | Royal | New
Meghan Markle “immediately ruffled feathers”, commentator says
The Duke and Duchess of Sussex struck a landmark deal with streaming giant Netflix last September, agreeing to produce a variety of content, including documentaries and scripted programs for the platform. Estimates show the deal is worth around $ 100million (£ 72million) – and it became the first deal the Sussexes signed after their landmark decision to leave the Royal Family in 2020. They had said they wanted to leave the Sussexes. firm to run a “financially independent life”, and with the Netflix pact, they also subscribed to Spotify to provide podcasts to its users.
It was hoped the couple would get Netflix users excited by announcing a slew of projects they could start working on, but so far only one show has been confirmed.
“Heart of Invictus” will take a look at the contestants taking part in the Invictus Games, the sporting event created by Harry for injured service members around the world.
But the absence of any further plans has placed the contract under close scrutiny, with royal commentator Daniela Elser arguing that Netflix bosses may soon tire of the couple if more content isn’t announced.
Writing for News.com, Ms Elser said last month: “When the Sussexes start unveiling their list of television and podcasting projects, they will have a chance – that is, a chance to impress audiences. and stand out either in terms of steaming numbers, or critical applause.
Meghan Markle and Harry’s Netflix deal under pressure: “I can’t keep giving them money!”
Meghan Markle and Prince Harry signed the Netflix deal last year
“When the novelty and sparkle of working with the royals wears off, if they don’t have any streaming accounts or rewards to show off, then will their contracts be renewed? a brief window to prove they’re worth the hundreds of millions the corporate giants have bet on them.
“No pressure now or anything.
“The point is, even billion dollar companies can’t afford to keep pouring trucks full of cash into two very, very famous entrepreneurs if they don’t turn out to be a good investment.”
The partnership between Meghan, Harry and Netflix has seen the Sussexes follow their friends Barack and Michelle Obama into television production.
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Prince Harry and Meghan Markle also signed a deal with Spotify
The former US president and the first lady of the United States have enjoyed worldwide success with their documentaries, winning an Oscar for a project they produced.
But eyebrows have been raised after the Sussexes were accused of profiting from their ties to the Royal Family – with critics claiming the couple have limited production experience and would likely be unable to strike such a deal without their titles.
The deal was reviewed by the royal family, however, and a source from Buckingham Palace noted how in September.
They said any deal would be ‘subject to discussion’, adding: ‘Harry and Meghan have left as active family members with best wishes from all and it is sincerely hoped that they will find the happiness that seemed lacking in their life.
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“It goes without saying that any deals they make will be reviewed by the royal household.
“Under their agreement to relinquish royal duties, they agreed that any trade deal would be subject to discussion. “
So there is no doubt that their $ 35million (£ 25million) deal with Spotify would have been scrutinized by Palace insiders as well.
And a similar review was placed on this deal by Eric Schiffer, president of Reputation Management Consultants.
So far only one Netflix project has been announced
He told Newsweek last year that the deal would be “based on performance factors,” but admitted that while the contract was “great for them,” it was “terrible” for the monarchy “because they choose to sell it at clearance prices “.
He concludes: “I think they systematically profit from the halo of the monarchy.
“If Harry wasn’t involved, nobody would care, if she didn’t have the royal ties.
“There is this reckless war on this pristine historic mark which has represented the English people for centuries.”