Meet a real house whisperer
This hero provides unparalleled insight and guidance through his ability to communicate with houses in the new :30 and :15 spots created by Erich and Kallman.
SANTA CLARA, Calif., October 17, 2022 /PRNewswire/ — In an ever-changing housing market with conflicting advice from many sources, it’s hard to know who to trust and where to find accurate information. Realtor.com® today featured a real life house whisperer – here to help buyers navigate the tricky process with its incredible ability to communicate with homes. Born and raised in homes, this hero can solve any home buying puzzle and is a trusted new voice to help tell the Realtor.com® brand story.
Developed in conjunction with Erich & Kallman, the creative campaign embodies the Realtor.com® slogan “To Each Their Home” beginning with a four-spot television campaign and continuing online across digital channels. Whenever and wherever a homebuyer struggles, the helpful House Whisperer will be there heroically, serving as an expert guide and trusted partner to help everyone find their perfect home with Realtor.com® tools, including the RealEstimateSM appraisal data that shows three different estimates of home value, the Purchasing Power tool that shows how much home you can afford, and plenty of hyper-specific filters if your heart is set on a chimney or if you prefer to live in a cul-de-sac. With digital campaign extensions, the traveling whisperer can appear wherever they need to, on the World Wide Web.
Although the new campaign is lighthearted, it comes at a time when the housing market is rapidly changing and becoming increasingly difficult. Mortgage rates are at 20-year lows and house prices are hovering at all-time highs, adding hundreds of dollars to monthly payments. Homebuyers don’t know where to turn, especially those looking to buy their first home. Behind the hero swiping to save the day, there’s real value in the advice he provides to struggling buyers. Realtor.com® is a real estate market designed for everyone that provides useful information housing market data, relevant news and tips and advice for home buyers.
“At Realtor.com®, our mission is to be a trusted guide for consumers as they navigate the ups and downs of the housing market, something that’s more important than ever. Real is on our behalf , and that’s something we have We don’t try to push someone into a home they can’t afford, we stand up for every homebuyer and help them find a perfect home for their family “, said Mickey Neuberger, Director of Marketing at Realtor.com®. “The Wise Home Whisperer truly embodies the voice of our brand and how we want home shoppers to think of us – as a trusted source of unbiased information, a guide through their journey and yes, even a renegade with a cool hat.”
A strong and trusting presence, the heroic house whisperer has the uncanny ability to speak and understand houses on a level that no one else can. With his knowledge of the housing market and the Realtor.com® app, he helps demystify the home buying process.
Eric Kalmanco-founder and chief creative officer at Erich and Kallman, said, “The home buying process can be an emotional rollercoaster and buyers are dealing with a lot of noise. Realtor.com® is a trusted source you can turn to for unbiased advice, but we needed the help of an exceptional spokesperson to illustrate this in a memorable way.The Competent House Whisperer is a wise and outspoken guru that cements Realtor.com® in people’s minds as a transparent guide you can trust to give you a real picture of the real estate process.”
In the front row, so many houses, a family is overwhelmed with the number of homes to choose from. The Realtor.com® house whisperer appears out of nowhere in their living room. He shows the family how to use the detailed filters in the Realtor.com® app to limit their options to those that are right for their family.
In second place, bitten house, we uncover the origin of the Realtor.com® whisperer – when he was bitten by a house as a child. Luckily for the family struggling to figure out how much house they can afford, the ever-helpful house whisperer shows them the Buying Power tool on Realtor.com® – so their young child won’t have to find a job again. to help pay for the new house.
Real estate agent.com®
Mickey NeubergMarketing Director
nuno Ferreira, please Executive Brand and Creative Director
Charlie Bizarredirector of brand strategy
Brent Wollackassociate creative director
Wendy HernandezSenior Brand Strategy Manager
Erich and Kalman
Eric KalmanFounder/Creative Director
Rikesh Lalexecutive creative director
Alyssa TrocinArtistic director
Kati Haberstockexecutive director of production operations
Katie WalkerMain producer
Sarah BoldBrand Director
Art RossAccount Manager
Christian Villalobosproduction coordinator
Real estate agent.com® is an open real estate market designed for everyone. Real estate agent.com® pioneered the world of digital real estate over 25 years ago. Today, through its website and mobile applications, Realtor.com® is a trusted guide for consumers, helping more people find their way home by breaking down barriers, helping them make the right connections and building trust through expert information and advice. For professionals, real estate agent.com® is a trusted partner for business growth, providing consumer connections and branded solutions that help them succeed in today’s on-demand world. Real estate agent.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com®.
About Erich and Kallman
Erich and Kalman is an award-winning advertising agency founded by former Crispin Carry Bogusky President Steven Erich and Vienna+Kennedy and TBWA/Chiat Veteran of the Day Eric Kalman. Their creative abilities and focus on speed have earned them partnerships with Disney+, Lucid Motors, i robotDole, Great Wolf Lodge, General Mills, Hershey, Meineke Car Care, Kelly Services and New Belgium Brewing, among others. Erich and Kalman was named to Ad Age’s A list of agencies and Adweek Fastest growing agencies, twice awarded Small Agency of the Year by Ad Age and whose work has been recognized by the Cannes Lions, Clio Price, Effie Rewards, ANA, D&AD, AICP Awards and David Ogilvy Price. Learn more at: https://www.erich kallman.com.