Marketing director job, Cape Town

Remuneration: negotiable cost for the company
Advantages: As part of the cost to business package
Site: The cap
Level of education: Degree
The employment level: Senior
Type: Permanent
Reference: # Viv2879
Society: VGP recruitment

Master of Marketing? It’s your lucky day because you’ve just landed the most exciting job of the year, if not the decade! We have an exciting job opportunity for a hot shot marketing manager at the Cape Town headquarters of a highly regarded and popular South African hotel group. Excitingly, as a Marketing Director you will be responsible for “turning these brands around”, bringing them into the new era of South Africa. Maintaining and advancing a portfolio of admired brands which together constitute an indisputable part of the South African hotel landscape is an enviable role and requires an innovator who understands the target audiences and fully owns the strategies and business values, while at the same time steering the marketing plans in the right direction. In this role, you will be responsible for building an exceptional team. As a “leader in your field”, you will be responsible for developing strong marketing strategies that generate profitable sales and growth. We are looking for a dynamic person who can easily combine day-to-day management and leadership skills. Your skills in sound stakeholder management and your ability to nurture a passionate team are essential. If you are a “hands-on” leader who fully understands each marketing function rather than delegating it, if you are motivated and charismatic with experience and a keen interest in the evolution of the marketing function, then this is an opportunity. Do not miss. Do not miss!


Brand value: Finance

  • Build and develop sustainable brands generating profitable sales and growth
  • Growth in turnover, EBIT% and ZAR, profit margin,% and ZAR
  • Achieve required ROI – (All media and marketing plans, digital channel development, events, sponsorships)
  • Growing market share

Brand positioning

  • Build organizational sustainability through brand specific innovation and customer centric approach
  • Customer growth through understanding the customer audiences of multiple brands and personalized, user-friendly loyalty programs
  • Provide analytics and recommendations on customer engagement / satisfaction to drive innovation and change
  • Provide evidence-based solutions that focus on customer experience, growth and retention
  • Execute a media plan that increases the share of voice and differentiates the different brands from competitors in similar markets

Brand strategy and plan development

  • Develop and manage strategy execution and lead the entire marketing function to achieve organizational growth plans
  • Ensure the execution of brand strategies by brand managers
  • Build and maintain an innovative and easy to use market platform that focuses on customer experience, growth and retention
  • Develop a solid media plan that increases the share of voice and differentiates the different brands from competitors in similar markets
  • Develop and execute a brand sponsorship strategy through events and sponsorships that meet organizational growth plans

Brand governance

  • Develop and ensure the implementation of marketing control and governance systems relating to policies, business processes and management processes
  • Member of EXCO / Chairman of the Marketing Review Committee / Member of the IT Steering Committee / Transformation and Social and Ethics Committee and Corporate Foundation (Founding Director)
  • Organizational representation regarding GDPR / POPI standards / SA advertising

Brand execution: people, growth and development

  • Instill a culture of performance, learning and development, by creating a strong, proactive and agile team that implements organizational strategies
  • Clarify and define the individual and team expectations that determine the attention to detail and delivery of the execution of marketing plans
  • Implement a process that navigates and guides performance through feedback and measurement where appropriate
  • Implementation of personal development plans to ensure that teams are qualified and competent to meet the expectations of the organization

Attitude towards the brand: Self

  • Display a positive attitude aligned with the culture and values ​​of the company
  • Follow directions and deliver results
  • Personal development and training
  • Compliance with organizational policies and procedures, i.e. time and attendance, compliance with work requirements, confidentiality, etc.
  • Lead, guide, attend and participate in team meetings
  • Contribute to working as a value-added team member display a positive attitude in the workplace that promotes teamwork

Terms & Conditions
The successful candidate must have / be:

  • Higher diploma (3 years or more) and 10 to 15 years of experience
  • Excellent communication skills (written, verbal and modern marketing platforms)
  • MS Office Suite, including advanced Excel skills
  • Use of technology (Zoom, MS Teams, Magnetic, etc.)
  • Analysis and resolution of business intelligence problems
  • Evidence-Based Decision Making
  • Management and direction
  • Organizational reflection and facilitation skills to influence and inform executive committees / EXCOs and other governance structures
  • Experience in the FMCG and catering industry
  • Knowledge and experience of marketing and corporate communication strategies
  • Knowledge of and experience with branding, public relations and reputation management strategies
  • Knowledge of and experience with market data and trend analysis, including customer insights
  • Knowledge and experience of governance, regulation, risk and compliance
  • Knowledge of and experience with budgeting, finance and operational expenditure control
  • Knowledge and experience of CRM and SEO tools such as Google Analytics, Google AdWords, HubSpot, WebTrends, etc.
  • Able to manage and lead a full marketing function and large teams
  • Media management skills (writing, radio, television, web, etc.)
  • Experience in managing service providers (managing legal agreements)
  • Understanding of relationships with franchisees
  • Experience with design briefs, concepts and processes
  • Experience in agency management / traffic control / invoicing / reconciliation (franchisees)
  • Grit / determination and resilience
  • Have a certain degree of patience – Getting the organization to adapt to new, modern and societal ideas and concepts
  • Understanding societal challenges in the South African context
  • The ability to deal with the media at a high level
  • Financial and business acumen / understanding and ownership of profits and losses
  • Entrepreneurial and commercial thinking
  • Critical thinking and active listening skills
  • Service oriented, committed, caring and respectful of others
  • Show a high level of work with integrity
  • The ability to foster a culture of light pleasure and pleasure.

Company Description

VGP Recruitment is a recruitment agency specializing in the advertising, marketing, media, creative, digital, public relations / communications and publishing industries.

Posted Sep 01, 5:30 AM

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