Lula’s team wants Bolsonaro’s party fined for abusive ad spending — MercoPress

Lula’s team wants Bolsonaro’s party fined for inappropriate ad spending

Tuesday July 26, 2022 – 10:25 UTC


Lula’s team argued that the PL was overspending allowed in the pre-campaign period. Photo: EFE

A group of political parties supporting the candidacy of former President Luiz Inácio Lula Da Silva to return to the Planalto Palace after the October elections, asked the Superior Electoral Tribunal (TSE) on Monday to impose a fine on the Liberal Party ( PL) of incumbent President Jair Bolsonaro for what they consider illegal campaign spending.

The PT, PV and PCdoB want the PL to be charged 1.48 million reais ($276,200) for spending half that amount on YouTube advertising over the weekend, according to G1.

They also want the TSE to stop the advertising campaign around the figure of President Jair Bolsonaro.

The ad aired last weekend, ahead of the PL convention where Bolsonaro launched his re-election bid (video below).

The TSE rapporteur in the case will be Judge Raul Araujo, it has been announced.

According to Google’s Transparency Platform, the PL spent R$742,000 on videos lasting 15-30 seconds to air on Saturday and Sunday, promoting the motto and jingle ‘Captain of the People’.

Most of the money to boost ads has flowed to the northeast and southeast, regions where the difference in Lula’s favor according to polls is greater, G1 said.

Lula advisers argued that the dissemination of such material violated “the rules of propaganda in the pre-campaign period” and exceeded the “obligation of moderation of stimulus spending” on social networks provided for in electoral legislation. .

“The result of this communication strategy was, ultimately, the dissemination of the videos in all units of the federation, with the reach of more than 81 million views on their content in 72 hours”, argued the plaintiffs. And “such a movement did not go unnoticed by users of digital platforms or the media, who had already denounced what was called the ‘flood’ of advertisements on YouTube.”

In addition to stopping the airing of these ads, the PT, PV and PCdoB also demanded a fine of double the amount spent on YouTube by the PL.

Lula’s team argued that the PL was overspending allowed in the pre-campaign period.

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