Leeds Definition communications group acquires TopLine Comms


(Left to right) Nigel Howes, President of Definition, with Louise Vaughan and Heather Baker

(Left to right) Nigel Howes, President of Definition, with Louise Vaughan and Heather Baker

Definition, based in Leeds and London, has announced the acquisition of TopLine Comms agency, including TopLine Film.

Founded in London by CEO Heather Baker in 2008, TopLine is one of the UK’s largest business-to-business digital PR agencies, with specific specializations in fintech, technology, engineering and education.

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The acquisition will see Heather Baker join the Board of Directors of the Definition Group, as Group Marketing Director, with the TopLine Comms team joining Definition under the leadership of Louise Vaughan. Jamie Field will remain Managing Director of TopLine Film.

In a statement, Definition said: “The expanded £ 5million turnover group has 80 years of experience working for global brands, charities and governments and has over 400 UK and UK awards. international. “

“TopLine is Definition’s third acquisition in seven months following its purchase of London-based creative brand agency Redhouse and Leeds-based W&P – one of the nation’s leading employee engagement agencies.”

Nigel Howes, President of Definition, said: “The acquisition of TopLine is an important next step in our strategy of continued growth. It brings together two of the UK’s leading B2B agencies – both leaders in their specific areas of reputation management and research-driven PR – to form the ultimate B2B growth agency and position it as one of the three premieres in the UK.

“This acquisition also broadens and deepens our industry and service coverage – adding specializations in financial technology and engineering to our existing expertise in business and professional services, technology, education, transportation, healthcare and engineering. welfare, financial services and the public sector. ”

Heather Baker, CEO of TopLine, said: “Of all the agencies we spoke with, Definition stood out because its ambition, culture and values ​​closely matched ours. She also had a clear and well-articulated growth strategy that offers excellent prospects for our company and our team.

“We are incredibly excited about the opportunities to offer an expanded range of services to our clients and to work with the other agencies in the group to accelerate growth. “

Funding for the acquisition, as part of its continued support of Definition’s growth strategy, was provided by ThinCats (Ben Kimball).

Corporate finance and debt advisory services were provided to Definition by Andy Miller of Sentio Partners and corporate finance services were provided to TopLine by Mark Madsen of Madsen Advisory.

Legal advice on the transaction was provided to Definition by Dahren Naidoo at Freeths, TopLine by James Hardy at Acuity Law and ThinCats by Ben Slack at Clarion

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