“Over the past few years, Pop-Dot has been instrumental in the growth of Lean Focus itself,” said Damon Baker, CEO of Lean Focus. “And during that time, I’ve also seen Pop-Dot deliver branding and marketing services that have transformed the businesses of their other clients. Like us at Lean Focus, we are committed to ‘Transforming Businesses for Good’. “This strategic partnership just makes sense.”

Baker, who recently surpassed 100,000 followers on LinkedIn, points to the measurable successes he’s seen in his own business as a result of the alliance. These include: triple-digit year-over-year revenue growth for Lean Focus, a 50% increase in web traffic, over 10,000 newsletter subscribers, among many other notable increases. In 2021, he received the Startup Executive of the Year Award from In the business magazine.

“Business transformation, along with brand and marketing transformation, is synonymous with success in terms of the bottom line,” said Kate Ewing, Senior Director at Pop-Dot. “The combination of Lean Focus’ proprietary system and business approach, delivered to market and amplified through Pop-Dot’s strategic and creative efforts, is a powerful combination. This is what our joint customers are benefiting from now as well. “

Lean Focus uses the Lean Focus Business System™ to help companies “build high-performing cultures that achieve sustained, profitable growth.” Their customers have included household names such as GE, Electrolux, Honeywell and Pampered Chef. They serve clients internationally.

Also based downtown Madison, Pop-Dot is a full-service marketing agency that describes itself as “compelling and collaborative.” The company delivers results through branding, marketing planning, traditional advertising, digital marketing, website design and development, public relations, and more. Their clients include Johnsonville, Yelp, Glue Dots International, Colony Brands, Nonn’s, among over 100 other local, national and international brands.



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