Lalamove launches regional campaign across SEA, Latin America | Marketing


On-demand logistics provider Lalamove has launched a regional “Lalamove it! »Campaign to get clients to move their businesses in Southeast Asia and Latin America. The effort includes a TikTok dance challenge launched in four markets.

The goal of the campaign is a branded video featuring a playful aesthetic, as well as a catchy tune using Lalamove as part of the lyrics. It will be broadcast on traditional and digital media in Singapore, Malaysia, Philippines, Thailand, Vietnam, Indonesia, Mexico and Brazil. The brand’s campaign, which will run on TV, digital, OOH and social media, is a joint effort of the creative contribution of creative agency BBDO and production company Heckler. The TikTok campaign was created by the global media agency m / SIX.

According to Lalamove, celebrities and KOLs from across Southeast Asia, such as Luis Manzano, a Filipino actor and TV host, and Malaysian influencer Wingkeh and her partner Keifth, will take the lead in the TikTok dance challenge in showing their movements Lala amplifying the Ambiance Lalamove on social networks. Subscribers can then show their wit and creativity by participating in the TikTok Challenge, performing their best #LalamoveItdance with the brand’s Lalamove stickers to win prizes.

Alex Kwan, Director, Marketing Director of Lalamove, said: “We are extremely excited about ‘Lalamove it!’ campaign, which will help us to reach new audiences in the markets of the south-east and to make Lalamove better known in the social space. “

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