Keller Williams announces leadership appointments

AUSTIN, Texas–(BUSINESS WIRE)–Keller Williams (“KW”), the world’s largest real estate technology franchise by number of agents, has appointed Tony Rogers as Chief Growth Officer and John Keller as Chief Transformation Officer. Appointments are effective immediately.

“John and Tony are proven leaders who will drive our growth strategy by connecting our agents and consumers in more impactful ways,” said Carl Liebert, CEO of kwx. “We are thrilled to have their world-class talents on our leadership team as we continue our rapid growth trajectory.”

Tony Rogers, Chief Growth Officer, kwx

In his new role, Rogers will accelerate growth in the kwx business ecosystem through innovations and initiatives focused on strategic marketing, branding and communications.

For more than 16 years, Rogers held various senior marketing positions at Walmart. More recently, he served as head member of Sam’s Club. Previously, he served as Chief Marketing Officer (CMO) of Walmart US and Chief Marketing Officer of Walmart China.

Prior to Walmart, Rogers held several brand marketing positions at Frito-Lay, a subsidiary of PepsiCo. He was also a Chartered Accountant for KPMG, a “Big Four” accounting firm.

“I was immediately drawn to the people, the culture and the Keller Williams vision,” Rogers said. “Like so many industries, real estate is being radically transformed by technology. And I’m thrilled to have the opportunity to look further into the disruption as we continue to position ourselves for aggressive growth.”

John Keller, Transformation Manager, kwx

In his new role, Keller will lead efforts to create alignment, scale and efficiencies across the kwx ecosystem. Since the first quarter of 2015, Keller has been a member of the board of directors of KW. Together with Liebert, Keller shaped the strategy behind the formation of kwx, including recruiting its key executives and completing key acquisitions.

In his previous roles, Keller helped develop the user experience for KW’s consumer home finder app, officially launched in Q1 2020. Keller also founded Keller Covered, an emerging insurance service offering .

Since the first quarter of 2016, Keller has been a partner in Keller Capital, an investment firm founded by Gary Keller, executive chairman of kwx and co-founder of KW.

“We wonder every day how we can best power an integrated homeownership experience to help our agents grow their business,” Keller said. “We view our agents as lifelong partners in home ownership. And we focus on R&D and M&A to support powerful customer experiences far beyond the initial transaction.

In Q4 2020, KW announced the initial phase of its formation of the holding company kwx, consisting of Keller Williams, Keller Williams Worldwide and Keller Home Financial Services, consisting of Keller Mortgage, Keller Offers, Keller Covered, Keller Title and The Partnership Schedule.

An integrated home experience company, kwx unites the KW ecosystem of companies focused on an agent-centric home experience journey.

“Our growth potential is limitless because of the talent we attract,” said Gary Keller. “There just isn’t a better time to be with Keller Williams.”

About kwx

Based in Austin, Texas, kwx is the holding company of Keller Williams, the world’s largest real estate technology franchise by number of agents. With more than 1,100 offices and 200,000 associates worldwide, Keller Williams is also #1 in units and sales volume in the United States.

In 2020 Keller Williams initially started training kwx. kwx is made up of Keller Williams Realty Inc., Keller Williams Worldwide and Keller Home Financial Services, comprising Keller Mortgage, Keller Offers, Keller Covered, Keller Title and The Partnership Program.

Since 1983, the company has cultivated an agent-centric, technology-driven, education-based culture that rewards agents as stakeholders. For more information, visit kwx.kw.com.

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