Kasi Insight and Creative VMLY&R partner to deliver data-driven marketing to brands in Africa

NAIROBI, Kenya, July 26, 2022 -/African Media Agency (AMA)/- To win in the world’s fastest growing market, policy makers must have better visibility into the realities of African economies, markets and communities through the lens of consumers. Brands have understood that growing in Africa requires up-to-date, aggregated and trending data, the days of outdated reporting are over. Change is the only constant these days and leaders demand local insights at the speed of business in addition to real-time, relevant market datasets.

To help businesses and brands accelerate their growth and win across the continent, Kasi Insight, Africa’s leading business intelligence company and leading creative marketing agency VMLY&R Kenya, today announce a new partnership to help brands to win over consumers through smart, data-driven marketing.

Creative VMLY&R provides an empirical and historically validated demonstration of brand growth and decline, and its metrics have been tied to current and future financial performance. Their unique model allows them to assess and diagnose brands on the dimensions of equity, loyalty, and imagery, and then prescribe a strategic framework for market success.

The partnership follows the recent realization that marketing is changing and requires more data to tell stories that resonate with consumers in Africa.

“As an innovative and forward-thinking agency, we want to be more data-driven because our clients demand more of us, and consumer data offers tremendous value in planning, execution and management. performance,” said Gil Kemami, Managing Director of Creative VMLY&R. .

Creative VMLY&R and Kasi Insight will work together to unlock consumer insights, co-produce content and innovate for brands in Kenya and later in Africa. At this point in the digital age, acting on “instinct” when it comes to making operational and strategic decisions is long gone. A better understanding of consumers will trigger huge innovations and opportunities for brands in Africa.

“We are thrilled to work with Creative VMLY&R to bring some of these ideas to life through the work they do for brands. This partnership underscores our commitment to empowering business leaders and entrepreneurs to make critical decisions. with confidence,” concludes Yannick Lefang, CEO of Kasi Insight.

Keep an eye on us, we have more to follow!

Distributed by African Media Agency (AMA) on behalf of Kasi Insights.

About Creative VMLY&R East Africa

Creative VMLY&R began in 1995 as a design studio, but with the emergence of the digital age and clients’ need for 360-degree communications, the company has grown to include both a full-service agency and digital with more than seventy employees. VMLY&R’s creative strategic thinking is developed through a deep respect for the fusion of quantitative and qualitative knowledge.

About Kasi Insight

Kasi Insight is Africa’s leading business intelligence company that empowers business leaders and entrepreneurs to make critical decisions with confidence. The company combines its proprietary high-frequency survey capability with the latest advances in statistics, data analytics and storytelling to inform better decisions about what Africans think, do and why. With over 120,000 interviews conducted each year in more than 20 African countries, Kasi is the largest aggregated and trending dataset on changing consumer habits, needs and aspirations. Its clients include the largest consumer-facing companies in the world (FMCG, Food & Beverages & Financial Services). The company is headquartered in Toronto (Canada) and Nairobi (Kenya). To learn more, visit https://www.kasiinsight.com

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Source: African Media Agency (AMA)

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