Jeff Goldblum, Rami Malek, Damson Idris Star in Prada ad campaign – WWD

PR-ADV STARS: What do Jeff Goldblum and a teddy bear have in common? Apparently, at least one Prada ad campaign.

In a predictable but still spirited move, the actor went from closing the brand’s runway show last January to presenting fall 2022 menswear images for the house, his black-and-white image juxtaposed with that of a worn stuffed animal.

This is one of the paradoxical combinations of the campaign, photographed by David Sims and revealed on Friday.

Joining Goldblum, actors Damson Idris and Rami Malek were also featured in key clothing looks from the Prada Fall 2022 collection. They were put in a visual dialogue with a balloon with a spider web print on it and a lit birthday candle, respectively.

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Rami Malek in the Prada fall 2022 men’s advertising campaign.
Courtesy of Prada

According to press notes, the still life images “capture meaningful objects for these actors, key to revealing hidden and private memories. Here, these actors play themselves – they expand the campaign to tell their own stories, express their personalities, tell their lives on camera.

Although details about the connection to the objects have not been revealed, they could be a good talking point to bring up during press tours. In particular, Goldblum is busy promoting the movie “Jurassic World: Dominion” these days, sporting different Prada looks each time.

Oscar, Emmy and SAG winner Malek is set to star in upcoming period film “Amsterdam,” directed, produced and written by David O. Russell, joining a stellar cast including Christian Bale, Margot Robbie, Anya Taylor-Joy, Zoe Saldana and John David Washington, among others. While that film is slated for release in the fall, Malek is shooting “Oppenheimer,” directed by Christopher Nolan and stars Cillian Murphy as theoretical physicist J. Robert Oppenheimer, starring Emily Blunt, Matt Damon, Robert Downey Jr., and Florence Pugh. .

Damson Idris in the Prada fall 2022 men's advertising campaign.

Damson Idris in the Prada fall 2022 men’s advertising campaign.
Courtesy of Prada

A burgeoning talent praised for his transformative and emotionally complex portrayals in a number of award-winning films and dramas – including the FX series “Snowfall” – British Nigerian actor Idris was recently rumored to play Rich Paul in a biopic to come on the NBA Super-Agent. Idris also took part in the Prada Fall 2022 men’s show with a group of young actors including Asa Butterfield, Thomas Brodie-Sangster, Louis Partridge, Ashton Sanders, Tom Mercier, Jaden Michael and Filippo Scotti.


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