In a new campaign, Kriti Sanon urges people to try the sugar-free variant of Coca-Cola
Coca-Cola India has announced the launch of its new variant – Coca-Cola Zero Sugar with Bollywood star Kriti Sanon. The new variant comes with a New even more refreshing look and taste, formulated through in-house innovation and extensive market testing. The brand invite all Coca–Cola Fans for to try all-New Excellent tasting zero–sugar product, and decide for themselves – is it the best coke ever?
The brand is also launching its ‘#BestCokeEver?’ marketing campaign featuring Sanon who will be seen promoting and enjoying the new Coca-Cola Zero Sugar, while also generating interest among consumers, urging them to #TryItFirst. Sanon brings her own exuberance and freshness to the brand’s campaign as it resonates perfectly with young consumers. The integrated marketing campaign aims to drive trials and spark conversations around the new Coca-Cola Zero Sugar. It is broadcast live on TV, digital, outdoor, social media and retail.
In line with the company’s “Beverages for Life” strategy, product innovation also supports the company’s ongoing efforts to increase calorie-free and low-calorie beverage options for people looking to lead balanced lives. while enjoying the iconic taste of Coca-Cola.
Commenting on the India launch, Shrey Vig, Brand Manager, Coca-Cola Zero Sugar, Coca-Cola India and South-West Asia, said, “At Coca-Cola, we strive to provide choices to consumers across the portfolio and as part of that we are excited to launch our latest offering – the new Coca-Cola Zero Sugar, which allows consumers to enjoy the great taste of Coca-Cola without the calories. It has been launched globally and we are getting great response from all over the world so we are excited to introduce it in India. Will consumers love it as the best coke ever? Well, they’ll have to try first, to find out.
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