Imre Selected as Global PR AOR for INFINITI Motor Company
As a leading global agency, imre will play a key role in communicating the transformation of the INFINITI brand, ushering in a new era of products and technologies. As part of the three-year global contract, imre will orchestrate its modern approach to public relations and support corporate and internal communications, product launch strategy and execution, as well as tone, voice and identity. visual of the brand. Imre will continue to connect brand stories with culturally relevant conversations across audiences and channels.
“INFINITI is a brand that defies convention. Finding a partner agency that would challenge deserved communications conventions, dare with us and boldly tell the human stories of our brand was essential, ”said Wendy Orthman, Managing Director, INFINITI Global Communications. “Imre continues to impress me with her positive energy and creative, story-driven approach. Their size makes them an agile partner who is willing to take risks and challenge the status quo. It was exactly the combination we needed to move INFINITI forward. ”
“Our commitment to best-in-class communications for INFINITI grew out of our passion to advance acquired media strategies that elevate brand stories in impactful ways,” said Breanna Buhr, vice-president, consumers at imre. “Our long-term agency relationship with INFINITI has forged a strong partnership that allows us to test innovative approaches to global and regional communications by changing the way we deliver unique brand experiences for media. We are excited for the opportunity to build on our shared successes. over the next few years. ”
The new era of INFINITI products began earlier this year with the launch of the spectacular QX55 and continues with the all-new flagship QX60 SUV arriving in showrooms this fall. Over the next few years, the brand will embark on a journey to define its unique vision of modern Japanese luxury and imre will be an integral part of how it comes to life through earned, social and lifestyle media.
Imre works with many leading and growing global brands. Driven by innovation, the agency’s integrated suite of marketing communications services include branding, creative, digital marketing, social media, public relations and media, data and analytics. Through its orchestrated idea model, imre partners with a diverse and growing portfolio of brands including Airstream, AstraZeneca, Bausch & Lomb, Dickies, GSK, John Deere, McCormick, Pfizer and the NFL. The agency has offices in new York, Los Angeles, Baltimore and Philadelphia cream and is LGBTQ-based.