“Herd Mentality”: Customer-Centric View for Latest Stolen Goat Ad Campaign

Stolen Goat has launched its new Fall/Fall/Winter 2022 collection, with an ad campaign that puts some of its real customers front and center.

The “Herd Mentality” video features actual members of the Stolen Goat community, known as the Stolen Goat Herd. The video features a number of garments from the latest collection.

In a statement, the company added… ‘The Herd Mentality AW22 campaign video was shot on location in North Yorkshire, using real Stolen Goat customers who volunteered their time to come play the bike with us. These customers will also be featured in our next print advertisement.

The Stolen Goat Ibex range positions itself as versatile, offering all-day riding comfort. The new Ibex jerseys feature an improved fit, new aero sleeves and reflective details. The new Ibex bib shorts also feature the Vapor pad found in Stolen Goat’s Epic shorts.

The Kiko range is intended for all-weather riding – offering performance over a cooler temperature range. Updated for AW22, the range has an improved fit and small reflective details to keep cyclists visible.

The Alpine range of deep winter cycling gear is made from water and wind resistant insulated fabric with a fleece lining. In addition to the Bodyline Fit jackets and tights, the Alpine range also offers new Alpine Epic jackets – combining all the warmth with an aerodynamic fit.


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