Green Bay updates tourism brand with new name and logo


ASHWAUBENON – The Green Bay tourism agency has a new name and slogan to implement when it opens its new visitor center.

The day before the Grand Green Bay Convention and Visitors Bureau is over. On Tuesday morning, the agency renamed itself Discover Green Bay, although its mission of attracting visitors and events to Brown County remains the same.

“The name ‘Green Bay’ is synonymous with football and the burden ahead is to build on the name recognition and expand the understanding of what is available here to visitors and residents for entertainment and recreation. experiences including and beyond what people think they know about our region, ”said Brad Toll, President and CEO of Discover Green Bay.

The new logo features a tagline, “Beyond Legendary,” and what Discover Green Bay and O’Connor Connective call a “waveball” that captures the signature elements of the Green Bay area: football and water. More from the ad:

The stacked logo features lowercase letters for an informal and fun look. The ‘g’ in ‘green’ has a distinctive curve that reflects the gentle meanders of the Fox River as it leads and flows into the ‘bay’ below. . in the logo. Each of the three words is distinguished by vivid shades of blue, green and gold, symbolic of the colors of the local environment and what people associate with Green Bay. “

Green Bay's tourism marketing agency renamed itself Discover Green Bay in July 2021.

Toll said the name represents a change from what the county tourism marketing agency does to what visitors can experience while staying here. He called the new name simple but exciting.

The organization will test the new logo and slogan at its temporary visitor center inside its offices at 789 Armed Forces Drive, Ashwaubenon. The visitors’ center has an information desk open from 8 a.m. to 4:30 p.m. Monday to Friday.

The temporary center will be in place as Discover Green Bay nears the start of construction of a genuine visitor center east of Interstate 41 and south of Lombardi Avenue near Lambeau Field.

The $ 6.5 million center was announced in 2018 but suffered delays as the organization requested the remaining $ 2 million needed to fund the project. A request for state funding to close the gap enjoyed bipartisan support, but fell into a political vacuum until the state assembly approved the loan in February 2020.

A rendering of the new $ 6.5 million Green Bay Area Visitors Center, which officials say will be built near the I-41 interchange and Lombardi Avenue.

With final state approvals in place, Discover Green Bay intends to dedicate the new building.

Contact Jeff Bollier at (920) 431-8387 or [email protected] Follow him on Twitter at @GBstreetwise. “

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