From Iceland – Business Iceland’s advertising campaign clearly hit the mark

Reetta Huhta

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YouTube / Screenshot

According to Vísir, Business Iceland has never received such a strong response to an advertising campaign than with its latest campaign, Icelandverse. The value of video sharing in foreign media is immeasurable.

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The ad parodies Facebook’s name change announcement, where Facebook CEO (now Meta) Mark Zuckerberg talks about a new Metaverse they’ll be creating. In the Business Iceland video, however, they advertise Icelandverse.

The advertisement cost around ISK 10 million to produce and very little money was spent on its publication.

“This is the strongest response we have received to a campaign,” says Sigríður Dögg Guðmundsdóttir, Director of Tourism at Business Iceland. She adds that her week, the video has about six million views on social media, and around 800 reviews of it have appeared in overseas media, such as The Economist, Forbes, CNBC and many other newspapers.

According to Sigríður Dögg, the response from people has been positive and the ad seems to have served its purpose, which was to get people to visit Iceland.


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