Former Malaysian Prime Minister Najib Razak Seeks Public Relations Help

Former Prime Minister Najib Razak (pictured) has appointed Karv Communications to provide strategic communications and media relations support. According to the document filed with the US Department of Justice seen by INTERACTIVE-MARKETING, this includes any legal action that may arise in the United States. Karv works with Scivetti & Associates, which represents Najib.

Karv will charge $70,000 per month for two months, with full payment of $140,000 due upon signing the agreement. In the event that Karv suspends its Services for any reason, including but not limited to a mistrial, Karv warrants that it will resume the Services, if and when circumstances permit and the parties mutually agree, until December 2022. According to at Politico, Karv will help ensure that “Najib’s actions and opinions are understood by American journalists and presented accurately in all American media coverage.” The appointment comes amid the trial of former Goldman Sachs banker Roger Ng in New York.

Najib was sentenced to 12 years in prison and fined US$49.3 million in 2020 due to his involvement in the 1MDB scandal. He was found guilty by the KL High Court of money laundering, criminal breach of trust and abuse of office. Media reports, including CNBC said Najib allegedly illegally received nearly US$10 million from SRC International, a unit under 1MDB.

Karv has a global footprint with a global PR firm based in Stockholm with offices in Brussels, London, a specialist firm in Vienna, a growing public affairs firm based in Berlin, a presence in Asia, Africa and South America and enjoys strong relationships in the United Arab Emirates and throughout the greater Middle East.

The firm also has a number of key relationships across the political spectrum in Washington, DC, where it partners to provide all aspects of federal lobbying and public affairs services. Its partners include some of the largest government relations firms in the country.

It offers legal, management consulting, lobbying, financial advisory, technology, risk management and other internal or external advisory services. Karv’s communications offering includes corporate communications, financial communications, crisis communications, public affairs and reputation management.

Some of Karv’s services under personal reputation management include personalized messaging and positioning, social media strategy and execution across all platforms, targeted media outreach and stakeholder management, as well as than creating a positive narrative and online presence.

Karv was founded by Andrew Frank who has 25 years of experience overseeing and implementing crisis preparedness, managing product recalls, financial and/or regulatory issues, and identifying and managing communication problems related to complex litigation. He was previously a White House communications representative. From 1992 to 1997, he was politically appointed in the Clinton administration, including Managing Director of the New York Foreign Press Center of the United States Information Agency and Senior Communications Advisor to the Director of USIA at from January 1993.

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