Finolex Cables unveils new marketing campaign
Mumbai: Finolex Cables Limited has announced Kartik Aaryan and Kiara Advani as its brand ambassadors, along with a brand refresh and the launch of a 360 degree campaign.
The new campaign is called “No Stress”. Finolex will showcase the brand’s diverse range of ceiling fans, LED lights, and electrical cables and wires in three TVCs featuring the two actors.
“Driven by a set of timeless values and a contemporary vision, Finolex Cables has always delivered quality products to its customers, which we will continue to do with our renewed brand mantra ‘Xceeds Xpectations’,” said Deepak Chhabria, President executive of Finolex Cables. “Our growth in the FMEG segment is a testament to our unparalleled understanding of demanding customer needs. With a diverse product line and a robust distribution network, we aim to continue our cable and wire heritage and become the number one destination for all FMEG products in the country.
“There is a growing awareness among consumers of the new era of safe, smart and stress-free home solutions,” said Amit Mathur, president of sales and marketing for Finolex Cables. “Our dedication and passion to making our customers’ lives stress free has resulted in our products being designed to be feasible and reliable. The new campaign reiterates this goal and our promise to exceed customer expectations by providing them with reliable and innovative electrical solutions. We are delighted to have Kartik Aaryan and Kiara Advani, two of the most promising and talented young actors in the film industry, to be the face of the brand and help further strengthen the brand’s bond with its customers.
“I am delighted to be associated with Finolex Cables, a brand that offers quality products, a diverse product portfolio and a strong market presence,” said Kartik Aaryan. “The new campaign being relevant and refreshing, resonates with my personality and is in tune with the mindset of young people today.”
“I am happy to represent a brand with such a positive and deeply rooted Indian heritage,” said Kiara Advani. “While there is constant innovation and new designs, quality is never compromised and I am thrilled to be a part of something that represents such consistency.
Finolex’s “No Stress. Campaign” will roll out during the second week of May and will reach audiences through traditional and new mediums, including the brands’ digital channels. The 360-degree campaign will showcase multiple aspects of the brand positioning and product portfolio and will render across TV, radio, digital, BTL and OOH platforms.