ESTRELLA JALISCO CHALLENGES ITS COMMUNITY TO LIVE AUTHENTICLY IN NEW CAMPAIGN – AND INTRODUCES ‘VIVE TU ESTRELLA’ GRANT

The campaign includes 6-, 15-, and 30-second videos that highlight the courage of first-generation Mexican Americans who dare to “live their star” by being true to who they are in a collection of powerful vignettes, including a baile sonidero with a performer who boldly asserts his own style and an aspiring chef who proudly shows off his skills to his family.

According to a Research bench study, Hispanics — especially first-generation Mexican-Americans — are among the most likely to be employed in the United States, with 80% of them employed. However, according to the Urban Institute, the average Hispanic American is more likely than other racial or ethnic groups to work in low-skilled jobs, which is correlated with lower job satisfaction at all levels.

With the “Great Resignation” in full effect – and investigation reports that more than 50% of Hispanic workers plan to change careers or quit next year – Estrella Jalisco give a $100,000 grant, worth about twice the average American salary. The goal? To provide a person with the peace of mind needed to truly “live their star”. One person will win the contest, and we hope many will find inspiration to pursue their dreams.

“At Estrella Jalisco, we want to support the bold, the authentic and the daring within our community. That is why we are delighted to launch our “Vive Tu Estrella Grant” which is designed to allow one lucky winner to live their real life passion and career goals,” says Kelsey Willisbrand manager of Estrella Jalisco at Anheuser-Busch.

Provide the winner of the “Vive Tu Estrella” scholarship with the necessary tools to pursue their true calling in life, Estrella Jalisco partners with the Hispanic Alliance for Career Enhancement (HACE), a national nonprofit organization dedicated to the employment, development, and advancement of current and future Latino professionals.

“We are delighted to participate in Estrella Jalisco’s “Vive Tu Estrella” grant, as we celebrate our 40th anniversary. Our mission has always been to propel the advancement of current and aspiring Latino professionals, so we love the idea of ​​empowering someone to pursue their true passion and career goals like leadership coaching,” explains Kimberly Gutierrezdirector of leadership programs at the Hispanic Alliance for Career Enhancement.

Estrella Jalisco invites people who dare to live their star to apply for the “Vive Tu Estrella” scholarship. Tell us in one sentence what dream you would chase after using the hashtag #ViveTuEstrella for a chance to win $100,000 to pursue your passion. Submissions will be accepted from March 3, 2022 by March 18, 2022.

For more information, follow @EstrellaJalisco on Twitter, Facebook and instagram.

On Estrella Jalisco
With over 100 years of Mexican brewing tradition, Estrella Jalisco is an authentic and refreshing Mexican lager beer from Guadalajara, Jaliscoand contains 4.5 percent alcohol by volume (ABV). Estrella Jalisco was launched in the United States in 2015 and quickly became a Mexican favorite among cerveza aficionados. Estrella Jalisco is available in bottles and aluminum cans, plus canned mango and tropical chamoy micheladas for a colorful take on a Mexican classic.

About Hispanic Alliance Career Enhancement
The Hispanic Alliance for Career Enhancement (HACE) is a national nonprofit organization dedicated to the employment, development, and advancement of current and future Latino professionals. Since 1982, HACE has served as a resource for Latinos in the workplace and is a subject matter expert for companies looking to access diverse talent. Through professional development, resources and networks, and by facilitating access to meaningful career opportunities, HACE helps Latinos succeed at every stage of their career. With a network of more than 85,000 members across the country, HACE works with employers to stay competitive in an increasingly dynamic economy by helping them attract, develop and retain Latino and diverse professionals.

About Anheuser-Busch
For more than 165 years, Anheuser-Busch has carried on a tradition of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesale distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across United States. We’re home to many of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that offer beer drinkers a choice of the tastiest craft beers in industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, TwitterFacebook and Instagram.

Media Contacts
Laura Alito
[email protected]

Allison Wilson
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THE SOURCE Estrella Jalisco

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