Discover the keys to growing your e-commerce with minimal expense

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When you launch an e-commerce, the first sale is as symbolic as it is necessary. It’s not so much because of the income or because it’s extremely complicated, but because of the optimism and the peace that it represents for the team. It can mean the biggest turning point in the life of the company. Getting that first customer will be a long and complicated battle, so in this article we explain how to grow an ecommerce while spending the least. Keep reading!

How to Grow an Ecommerce with Minimal Costs

Without a doubt, the first sales are the most complicated and the most infuriating. Consumers won’t come to your platform by magic. Therefore, if you want to know how to grow your ecommerce business with a small investment of money, you need to market your business aggressively and take advantage of your competition’s weaknesses to attract customers and traffic.

Take note of the following techniques that will help you achieve this goal. Keep reading!

1 # Presence on social networks

The first point on the list on how to grow e-commerce could only be social media. To start promoting yourself, you need to open an account. It’s not about being in all of them, but picking out the ones that will be helpful in connecting with your target audience, but how do you know which one is ideal?

TWITTER

Twitter’s simplicity makes it one of the most effective ways to engage with your audience. A good way to find potential customers is to proactively find people who post questions on your domain and contact them to keep you in mind. The idea is not to present or mention your products but to help them answer their questions. If you do it right, users will investigate your existence and find out about your business.

LINKEDIN

Second, Linkedin is the Internet office. On this platform, you can find professionals and executives of all kinds, showing off their skills and connecting with others. Once you’ve set up your e-commerce profile, you can start to do the same.

You can’t sell anything directly through Linkedin, but you will find plenty of opportunities with other related companies, vendors, and websites. There are dozens of public and private groups created for specific niches, allowing you to ask questions and talk to other members.

INSTAGRAM, TIKTOK AND PINTEREST

On the other hand, social networks like Instagram, TikTok or Pinterest allow you to take a different approach if the audience is young. They are ideal platforms for original and creative content. Take photos of your products as well as videos and tell an engaging story.

FACEBOOK

And finally Facebook. It is still a very powerful social network. Take advantage of your business profile and create a business page to interact with your friends, family and acquaintances and get people talking about your brand. Get creative with status updates and engage with public groups and fan pages relevant to your niche. In addition, you can do paid campaigns.

2 # Create a blog

If you don’t yet create a blog associated with your e-commerce or product, you are losing the unlimited potential of content marketing. The production of free and valuable content builds trust in the brand. It also offers you content to share on social networks and helps you rank in search engines.

For starters, think about all those initial public inquiries about your products and your industry. Use the blog to answer these questions with individual articles. Plus, you can use it to provide lifestyle tips, tutorials, and resources around your products. If you can create regular content, you’ll soon start seeing results from social media and search engines.

3 # Send your product to influencers

Third, the list of ways to grow your ecommerce couldn’t be without influencers. In recent years, influencers have become a key part of marketing strategies. The Internet is full of bloggers, journalists, entrepreneurs and vloggers of all types specializing in all fields. You have to find the right ones. Many of them have a large following and a loyal following on their web pages.

Therefore, you can send a free sample of your product to those who best match your brand. Hope you get a mention on one of their platforms and also let them know that as a company you appreciate their work with a little giveaway.

In this sense, you can also conduct interviews with them. It’s a great way to create original and different content. Interviews work because they are win-win situations. The interviewee gets more visibility and the interviewer has good content to post on the blog, for example. Take the opportunity to ask questions about their life and career, but also about the industry in general.

On the other hand, to collaborate with them, you can also organize contests or raffles. We love all free stuff and if you’re looking to build trust, hosting a contest or giveaway might help you make it happen. This can be done with the collaboration of influencers or on your social networks.

4 # Public relations and communication strategy

If you want to know how to grow your e-commerce business, come up with a public relations strategy. They have the same effect as when a video goes viral and can propel your brand to success. A sure-fire PR trick is to do something unusual, outrageous, funny, or important enough to deserve media attention.

If this goes well, your ecommerce will benefit from a lot of links from high-level news sources, which is great for short-term traffic and long-term SEO.

In terms of communication, many electronic companies issue press releases to gain media attention, although most fail. It’s a less useful strategy than before, but still great. The secret is to make sure your story is current, concise and professional, without being too monotonous.

5 # Create a mailing list

Email is one of the best channels for attracting leads, and it can even be free. You can create a mailing list of previous and potential customers and send them information, products and content. Include an email registration form on your website. It’s an effective way to convince visitors to subscribe to your database.

Instead of just saying “sign up for our newsletter,” offer an incentive or some kind of added value to subscribe.

Another use that you can give is to conduct surveys of your consumers, so that you receive feedback to improve yourself. Customers are often quick to comment on what their experience with the store looks like and if something has been done wrong.

6 # experiment with Google Ads

To know how to grow ecommerce, you need to know what Google Ads is. In case you haven’t already, Google Ads is Google’s pay-per-click advertising platform. It allows online merchants to place ads on almost any Google results page, Youtube videosand partner websites.

The biggest advantage of Google Ads is its speed and massive reach. In a matter of minutes, you can set up and launch an advertising campaign that shows your text, image or video ads. You can also set the option to be enabled and displayed next to Google results when users search for predefined or similar keywords.

7 # pay attention to web analytics

The behavior of each user when they visit a web page from the moment they enter to the moment they leave helps you understand why you are selling or not selling. Your page statistics will show you what your customers are doing on your website, including the websites they go to, the time they spend on each one, and the route they choose to leave.

Some tools also display additional information. For example, how often a customer visits your website. In this sense, Google Analytics is a completely free tool that helps you measure traffic in several ways.

8 # Sponsor an event

To get good results from sponsoring an event, you need to give it the right approach. First, you will need to make sure that you are selecting the right event and that the target audience is the same as yours. Will your potential customers be among the participants? Would your product interest them? How many participants will it have?

Once the data is in hand, classify it according to the type of audience and the price of the sponsorship. Once you’re there, avoid typical marketing strategies like handing out flyers. You will need to be creative in establishing and building relationships.

Show off some of your most interesting products to tell their story, get people talking, and offer immediate promotions like free coupons in exchange for mailing list subscriptions or social media followings.

9 # use affiliate marketing

Affiliate marketing is those actions by which you allow other people to market your products and send traffic to your website. In return, for each sale, you pay a percentage. You can follow it by giving it a personalized link or a unique one. promo code.

The advantage of this sales strategy is that you only pay if sales are made, which allows affiliates to do their best.

10 # Outperform the competition on price comparison platforms

Most consumers like to shop before making a purchase, this includes browsing Google and sites like Amazon for the best options. The most popular platforms are Google Shopping, Yahoo Shopping, Kelkoo, idealo, etc.

To achieve notoriety, you need to follow the rules of each platform, stay price competitive, and wait while you experiment to find out which platform is right for you and has the best ROI.

What did you think of this article on how to grow e-commerce? Leave your comments and share!

And if you want to set up your own e-commerce and you don’t know how to start your project, take the Master in e-commerce and digital marketing. You will learn all about e-commerce management with a holistic view with the best business models and strategies. We will wait for you!

Author

Selena is blogger and guest contributor for a well-known brand that includes MESHEBLE, Soap & ON THE MARKET. In her spare time, she plays tennis.

Posted on May 18, 2021



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