Digital marketing agency Primal, led by Forbes 30 under 30 Mark McDowell, joins global digital agency group with exclusive NFT project


Thailand’s fastest growing digital agency didn’t happen by accident. Their rapid growth has been fueled by their dedication innovation and constantly pushing the boundaries.

And they start again.

Led by Forbes 30 Under 30 Mark McDowell, Primal is part of a larger network of agencies that are now consolidated under one “supermarket” – Superist.

With Primal in the lead, Superist seeks to make its mark on the global digital scene. In addition to launching its new “supermarket,” Superist is also offering its own NFTs and plans to accept cryptocurrency for customer payment in the coming months.

As part of its launch, Superist released nine NFTs on OpenSea, each representing a key leader of the global group. Each NFT also includes an hour of each leader’s time, which can be used immediately or at a later date. The more time the NFT owner keeps, the more valuable it becomes as the group becomes more successful.

The group, which currently includes Appscore (Australia), Chile (Brazil, Panama, Mexico), CODI Agency (Australia) First Page (Australia, Hong Kong, Singapore), Lisnic (Australia), Primal (Malaysia and Thailand), Removify ( Australia) and USEO (Middle East) provide a host of services including digital marketing, content creation, reputation management, app and website development, celebrity speakers, and online mentoring.

“This is an exciting time for the agency as we are using our regional experience in a more collaborative way to deliver integrated results across the region and achieve strong growth for brands as a unified global group with a plethora of offers, ”said Primal CEO Mark McDowell.

Mark McDowell

Australian Primal and Rich-Lister co-founder Nick Bell is the driving force behind Superist. After recently launching the Australian arm of its agency First Page, Bell realized that there was a gap in the market for a more dynamic and independent digital group that would make it easy for businesses to achieve global digital success.

“As we are not a listed group, Superist is completely independent, which means we don’t have to respond to shareholders so that we can always put our customers’ needs first,” says Bell. “We can push the boundaries with leading market initiatives that will help our customers differentiate themselves in an increasingly competitive digital landscape. “

The group’s customers include McDonald’s, Intel, Mercedes Benz, Uber, Colgate, L’Oréal, Bayer, Rolex, McLaren and Netflix co-founder Marc Randolph.

Link to Superist website:
Link to the NFT auctions on OpenSea:

Photos and web content from Primal Co., Ltd.

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